Gymnastics | The GIST

Jordan Chiles and Pure Leaf highlight the value of athlete brand partnerships from both sides

In April, we spoke with UCLA and Olympic gymnast Jordan Chiles about how she’s building out her brand portfolio and why brands want to work with her. And on Thursday, we also spoke with Zach Harris, VP and GM of the Pepsi Lipton Partnership North America, who oversees marketing for iced tea label Pure Leaf.

May 05, 2026

LSU sophomore Kailin Chio, UCLA senior Jordan Chiles headline the NCAA women’s gymnastics national championships

🤸

A positively stacked eight-team field has touched down in Fort Worth, Texas, for the NCAA women’s gymnastics national championships. Join the party and giddy on up — these women are flippin’ fantastic.

April 15, 2026

No. 1 Oklahoma gymnastics team wins “meet of the season”

🤸

No. 1 Oklahoma cemented its status as the country’s top team by defeating No. 2 LSU, No. 4 Utah, and No. 6 Cal in this weekend’s star-studded Sprouts Collegiate Quad. Oklahoma has been the most dominant team in college gymnastics with six national titles in the last decade, and after this weekend’s showing, they look poised to win another.

January 13, 2025

Cal wins season-opening meet, while Olympic gymnasts shine for their college teams

🤸

The Olympics are long over, but that doesn’t mean you can’t get your gymnastics fix, or a glimpse of your favorite Team USA athletes. Jade Carey and Jordan Chiles competed for their respective college squads this weekend, but it was Cal that had a golden performance.

January 06, 2025

College gymnastics season is upon us, with meets beginning today

🤸

We are totally flipping out because the NCAA gymnastics season officially starts today. There’s a whole lot of floor routines, gravity defying tricks, and balance beaming to come between now and the national championship in April.

January 03, 2025

The 2024 Olympic stars who will return to NCAA play this year

🤸🏀🏊‍♀️

From the streets of Paris to the quad

August 14, 2024

American gymnast Jordan Chiles may be stripped of bronze medal

🤸

Six days after the competition, the International Olympic Committee (IOC) announced it intends to strip American gymnast Jordan Chiles of her floor exercise bronze medal, but the fight isn’t over just yet.

August 12, 2024

Simone Biles and Athleta team up for post-Olympic gymnastics tour

The Call Up

Simone Biles and Athleta team up for post-Olympic gymnastics tour

🤸

August 07, 2024

Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.

Read Full Story

The GIST of It Podcast

Ep #598

Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire

October 20, 2026

Listen on Apple Music Listen on Spotify

Busting barriers in women's sports with Haley Wickenheiser and Eva Salem of Canadian Tire

A big thank you to our friends at Canadian Tire Corporation (CTC) for sponsoring this episode of The GIST of It, featuring an interview with women’s hockey legend Hayley Wickenheiser and CTC’s Chief Marketing Officer Eva Salem. Together with co-host Ellen Hyslop, the gals discuss the groundbreaking women’s sports work spearheaded by CTC, which is grounded in the transformative power of visibility, investment, and most of all, community. Now that’s girl power.