
Sports Business
Simone Biles and Athleta team up for post-Olympic gymnastics tour
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August 07, 2024
Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.
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On Sunday, FIFA shocked the world by announcing that American striker Folarin Balogun’s red card had been suspended, allowing the USMNT’s World Cup leading scorer to play in yesterday’s Round of 16 match against Belgium.
That decision set off a flurry of conversations about fairness and opportunity at the World Cup — particularly after a certain president inserted himself into the narrative. Today, co-hosts Ellen Hyslop and Steph Rotz break down the situation, detailing how FIFA’s controversial decision sparked outrage from other competing nations, inciting chaos and tainting the legacy of this tourney.
















