
Sports Business
Simone Biles and Athleta team up for post-Olympic gymnastics tour
🤸
August 07, 2024
Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.
Read Full Story
Today, we’re covering the end of an era…maybe. LIV Golf has officially filed for bankruptcy, bringing the four-year battle between the Saudi-backed league and the PGA Tour to an end…kinda. In today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotzl dive into what LIV’s bankruptcy entails, how much is owed to its players (hint, it’s millions), and what the league’s CEO has in store for the next iteration of LIV Golf. Oh boy.
















