Hockey

PWHL expands summer camp initiative across markets in year two, encouraging fandom and sponsor opportunities

Following success in year one, the PWHL announced the expansion of its PWHL Summer Camps program to over 30 events across 16 U.S. and Canadian cities. The camps — which feature PWHL staff and players — will take place over the next two months and welcome all ages and skill levels.

July 09, 2026

PWHL welcomes outside investment for first time in league history

🏒

In big PHWL news, the women’s hockey league under a single-entity ownership structure opened itself to outside investment for the first time yesterday. The PWHL — founded and owned by Mark and Kimbra Walter — welcomed Kilmer Sports Ventures and Ilitch Companies into the league as strategic investors with a commitment of over $100M.

June 23, 2026

PWHL adds two expansion franchises as new markets offer unique value

🏒

The PWHL is getting bigger and better…literally. After adding an expansion franchise in Detroit last week, the league announced new teams in Hamilton, ON, and Las Vegas, NV, yesterday. If those cities weren’t on your bingo card, you wouldn’t be alone — but each market brings its own value to the league. Feeling pucky.

May 14, 2026

PWHL awards newest franchise to Detroit, proving power of Ally’s hometown marketing strategy

🏒

After three years of playing games in the Detroit market, the PWHL is finally ready to commit to the city. The league announced yesterday that it’s expanding to Detroit, MI, after hosting four games there.

May 07, 2026

PWHL shares impressive growth numbers as new brand partners embrace the league’s value

🏒

The PWHL is getting bigger and better each year and has the data to prove it. This week, the league shared metrics from its third regular season that illustrate a continued rise in fan demand. And that interest is driving more and more sponsorships, with new categories constantly joining the fold.

April 30, 2026

Ally, Scripps Sports partner to present PWHL Detroit game for national audience on Ion

🏒

Ally and Scripps Sports are teaming up to present the PWHL’s first-ever nationally televised game in the U.S. on March 28th. This Takeover Tour stop in Detroit will give the PWHL the chance to reach more than 126M households via Scripps Sports network Ion, home to the NWSL, WNBA, and the upcoming SI Women’s Games.

March 17, 2026

Fanfare around Team USA women’s hockey win illustrates how far game has grown thanks to PWHL

🏒

We’ve seen Olympic popularity spark the growth of year-round leagues, from track & field to fencing. However, the best example may be women’s hockey: As recently as 2022, there was ongoing debate about whether women’s hockey belonged at the Olympics, but the PWHL is helping rewrite the narrative.

February 24, 2026

PWHL shows strong Takeover Tour attendance despite YoY dips

Sports Business

PWHL shows strong Takeover Tour attendance despite YoY dips

🏒

January 06, 2026

We’re six stops into the PWHL’s third Takeover Tour, which expanded significantly this year in terms of length, number of stops, and brand partners. While Canadian tour stops are pulling more fans than U.S. ones, the tour is proving successful in every city when it comes to attendance.

Read Full Story

The GIST of It Podcast

Ep #585

Good Good Golf and Callaway did a bad, bad thing

August 27, 2026

Listen on Apple Music Listen on Spotify

Good Good Golf and Callaway did a bad, bad thing

ICYMI, Good Good Golf and Callaway are in hot, hot water after releasing a video ad that depicted a woman being shoved to the ground. The backlash was swift and fierce, but questions remain, like how did this gross concept even receive approval in the first place? Tune in to hear The GIST of It co-hosts Ellen Hyslop and Steph Rotz’s unfiltered thoughts on this *gestures wildly* absolute disaster.