Hockey

PWHL shares impressive growth numbers as new brand partners embrace the league’s value

The PWHL is getting bigger and better each year and has the data to prove it. This week, the league shared metrics from its third regular season that illustrate a continued rise in fan demand. And that interest is driving more and more sponsorships, with new categories constantly joining the fold.

April 30, 2026

Ally, Scripps Sports partner to present PWHL Detroit game for national audience on Ion

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Ally and Scripps Sports are teaming up to present the PWHL’s first-ever nationally televised game in the U.S. on March 28th. This Takeover Tour stop in Detroit will give the PWHL the chance to reach more than 126M households via Scripps Sports network Ion, home to the NWSL, WNBA, and the upcoming SI Women’s Games.

March 17, 2026

Fanfare around Team USA women’s hockey win illustrates how far game has grown thanks to PWHL

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We’ve seen Olympic popularity spark the growth of year-round leagues, from track & field to fencing. However, the best example may be women’s hockey: As recently as 2022, there was ongoing debate about whether women’s hockey belonged at the Olympics, but the PWHL is helping rewrite the narrative.

February 24, 2026

PWHL shows strong Takeover Tour attendance despite YoY dips

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We’re six stops into the PWHL’s third Takeover Tour, which expanded significantly this year in terms of length, number of stops, and brand partners. While Canadian tour stops are pulling more fans than U.S. ones, the tour is proving successful in every city when it comes to attendance.

January 06, 2026

PWHL doubles down on Takeover Tour strategy as sponsors finally seize the opportunity

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Last week, the PWHL announced the return of the Takeover Tour — which brings PWHL games to other markets — for a third season. And the next edition is bigger and better: The league will host 16 neutral-site games and visit seven new cities while returning to multiple stops from last year.

November 20, 2025

A recap of the PWHL’s second season by the numbers

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Just like the PWHL’s inaugural season, the league’s sophomore campaign was chock-full of successes — on and off the ice. Let’s take a closer look at the numbers.

June 09, 2025

PWHL shares Takeover Tour wins that prove women’s sports should activate out-of-market

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The PWHL shared wins from its first-ever Takeover Tour today, which saw all six teams play games at nine different exhibition sites across the U.S. and Canada. Not only was this a brilliant strategy to market test in potential PWHL cities, but the tour spurred engagement and allowed the league to reach new hockey fans.

April 11, 2025

PWHL and Greenfly partnership illustrates marketing opportunity in tunnel walks

Sports Business

PWHL and Greenfly partnership illustrates marketing opportunity in tunnel walks

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April 09, 2025

Since the beginning, the PWHL has been intentional in its development, from signing a CBA before the puck dropped to nabbing early broadcast and founding partners. One of those decisions — a deal with software company Greenfly — has provided insight into how athlete engagement behaviors can shape sponsorship, especially amid the growth opportunity of tunnel walks.

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The GIST of It Podcast

Ep #551

Our unfiltered PWHL playoff reactions

April 28, 2026

Listen on Apple Music Listen on Spotify

Gonna have a good day.

It’s always a good day on The GIST of It when co-hosts Ellen Hyslop and Steph Rotz chat women's hockey and WNBA free agency drama — and today’s no different as the PWHL wrapped up the regular-season over the weekend. A full playoff preview is coming your way on Thursday, but today, the girls are taking off the filter: El and Steph have thoughts about everything from the first-round matchups to expansion team rumors, as well as what’s happening with the WNBA’s Natasha Cloud. Drop that puck.