
Sports Business
PWHL shows strong Takeover Tour attendance despite YoY dips
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January 06, 2026
We’re six stops into the PWHL’s third Takeover Tour, which expanded significantly this year in terms of length, number of stops, and brand partners. While Canadian tour stops are pulling more fans than U.S. ones, the tour is proving successful in every city when it comes to attendance.
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Earlier this year, players on a girls’ team had their privacy repeatedly violated when two members of a U-13 boys’ team entered their dressing room multiple times while the women were changing. A disciplinary panel later raised concerns not only about the incidents themselves, but how adults around the boys responded — including repeatedly characterizing the behaviour as an “unfortunate incident” rather than treating it as an opportunity for accountability and education. Inspired by Rick Westhead’s reporting, today co-hosts Ellen Hyslop and Steph Rotz discuss what happened, the troubling “boys will be boys” response, and why changing hockey culture has to start long before players reach the pros.





















