
Sports Business
PWHL announces new branding for all six teams as it gears up for season two
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September 11, 2024
As mentioned, the PWHL unveiled new names, logos, and colors for its inaugural six franchises, which sparked intense reactions across the hockey community. Part of what caught fans off guard is that the PWHL decided team branding without major input from teams, players, or fans, which Front Office Sports explained is a result of the league’s structure.
Read Full StoryThe GIST of It Podcast
Ep #489A new league of their own: Introducing the Women’s Pro Baseball League
August 28, 2025

This is girlhood.
Today’s episode of The GIST of It is all about the Women’s Pro Baseball League (WPBL), a first-of-its-kind women’s pro league launching in 2026. It’s a tale of girlhood, community, and sports — and that sounds an awful lot like the founding principles of The GIST, meaning co-hosts Ellen Hyslop and Steph Rotz are the perfect duo to break down everything you need to know now that the league has hosted open tryouts. A home run, indeed.