We chatted with a few power players in women’s soccer about the NWSL’s 2023 marketing efforts, and the crucial role athletes play in driving awareness to the sport.

According to a report yesterday, the global soccer players’ union sent a letter to FIFA in October with three proposals for equal conditions and prize money at the men’s and women’s World Cups (WCs), months before the women’s tourney kicks off in July.

The owners of MLS’ Real Salt Lake (RSL) announced the launch of the sister team on Saturday, confirming that the club will begin play in 2024 with a new look, a new group of investors and a new sponsor.

According to a Monday report, world soccer’s governing body struck a sponsorship deal with Visit Saudi for July’s Women’s World Cup, significantly upgrading Saudi Arabia's visibility in women’s sports.

According to a Friday report, the league will award franchises to Utah, San Francisco and Boston — one more market than originally anticipated — and will collect around $100 million in the process.

Late last week, the NWSL inked a deal with software company Hawk-Eye to implement video assistant referee (VAR) during the 2023 season, becoming the first professional women’s soccer league to incorporate the tech.

esterday, the Canadian financial services company became a founding partner of NWSL club Angel City FC (ACFC), marking one of its first American soccer sponsorships and its very first in the women’s game.

The governing body struck a four-year, Spanish-language multimedia rights deal with Telemundo to make all USWNT and USMNT matches available domestically in English and Spanish for the first time.

DAZN is taking a direct-to-consumer approach to women’s soccer. On Wednesday, the streamer added a women’s soccer–specific subscription to its platform in Spain, furthering its unique strategy to monetize the rapidly growing sport.

The NWSL is getting down to business. Before last night’s draft, commissioner Jessica Berman provided a strong 2023 outlook that includes increasing player salaries and officially hitting the market in search of a brand-new domestic media rights deal.

Last Thursday, the LA-based NWSL club revealed that it raked in mid-eight figures in revenue during its first season in the league, posting big merchandise, ticketing and sponsorship wins.

Yesterday, the Canadian Soccer Association (CSA) and the Canadian Premier League (CPL) announced a partnership with TikTok that includes perks for fans and athletes alike ahead of July’s FIFA Women’s World Cup and the 2026 men’s tourney in North America.