With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.

Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.

This year’s FIFA Women’s World Cup (WWC) promises to be the biggest edition of the tournament yet, thanks in large part to the quadrennial soccer showcase’s major business transformations.

World soccer’s governing body struck a deal with the European Broadcasting Union (EBU) on Wednesday, ensuring fans in Western Europe can watch next month’s Women’s World Cup (WWC) and ending talk of a regional blackout.

Fox announced Monday that it has sold 90% of ad inventory for the Australia and New Zealand–hosted event and is on pace to beat the 2019 WWC’s sales.

UEFA celebrated Saturday’s Women’s Champions League (UWCL) final with a handful of business wins, showcasing the ever increasing value of women’s club soccer on the continent.

On Wednesday, the snack company renewed its partnership with FIFA to become the latest sponsor for July’s Women’s World Cup (WWC) and revealed its plans for its largest-ever investment in women’s sports.

According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.

The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.

The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.

Yesterday, the USL Super League announced its intention to apply for Division I status, meaning it could become a domestic rival to the NWSL when play begins in 2024.

Yesterday, president Gianni Infantino threatened a Women’s World Cup (WWC) broadcast blackout in five major European countries — the U.K., Germany, France, Spain, and Italy — due to lowball offers from media companies to air the tournament.