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Ally announced a five-year extension of its partnership with the NWSL during halftime of Saturday's championshipAlly announced a five-year extension of its partnership with the NWSL during halftime of Saturday's championship
Ally announced a five-year extension of its partnership with the NWSL during halftime of Saturday's championship
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Ally will keep on kicking with the NWSL. During halftime of Saturday’s championship, the financial services company announced a five-year extension of its partnership to stay on as the NWSL’s second-largest sponsor (only behind Nike).
October 31, 2022
NWSL earned multiple business victories this yearNWSL earned multiple business victories this year
NWSL earned multiple business victories this year
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This week, commissioner Jessica Berman revealed in an interview that the NWSL earned multiple business victories during a year of record-high engagement with women’s sports.
October 28, 2022
Amateur team Minnesota Aurora is talking to investing to investors about jumping to a professional leagueAmateur team Minnesota Aurora is talking to investing to investors about jumping to a professional league
Amateur team Minnesota Aurora is talking to investing to investors about jumping to a professional league
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Minnesota Aurora FC is turning things up a notch. Just months after completing its first season, the pre-professional women’s soccer club is exploring the idea of going pro.
October 26, 2022
NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the marketNWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
NWSL's Portland Thorns and MLS' Portland Timbers have interested buyers though they are not officially on the market
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Two groups are reportedly finalizing bids to acquire the club from owner Merritt Paulson, who remains under pressure to sell following an independent investigation into abuse in women’s soccer.
October 24, 2022
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too lowFIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
FIFA rejected multiple recent bids to air July's Women's World Cup because the offers were too low
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Broadcasters better have FIFA’s money. Chief business officer Romy Gai said yesterday that FIFA rejected multiple recent bids to air July’s Women’s World Cup because the offers were too low.
October 21, 2022
While some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest moreWhile some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest more
While some brands consider their relationships with the NWSL, Ally strengthens their resolve to invest more
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As some brands reconsider their relationships with the NWSL following the findings of an independent investigation into its culture of abuse, one very visible league sponsor isn’t — Ally.
October 21, 2022
Endorsements for women's teams, leagues and athletes continue to riseEndorsements for women's teams, leagues and athletes continue to rise
Endorsements for women's teams, leagues and athletes continue to rise
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Deal tracking platform SponsorUnited published a report yesterday that indicates endorsements for women’s teams and leagues increased 21% YoY in the U.S., Europe and Australia, while athlete sponsorship jumped 18%.
October 14, 2022
Pressure is mounting for NWSL owners of the Portland Thorns and Chicago Red Stars to sellPressure is mounting for NWSL owners of the Portland Thorns and Chicago Red Stars to sell
Pressure is mounting for NWSL owners of the Portland Thorns and Chicago Red Stars to sell
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Pressure is mounting on two NWSL owners to sell. After an independent investigation, the U.S. Soccer Federation (USSF) published a groundbreaking report on Monday detailing systemic abuse across the league and negligence from the likes of Portland Thorns owner Merritt Paulson and Chicago Red Stars founder Arnim Whisler.
October 05, 2022
A new era for U.S. Soccer with JT Batson as its new CEO and secretary generalA new era for U.S. Soccer with JT Batson as its new CEO and secretary general
A new era for U.S. Soccer with JT Batson as its new CEO and secretary general
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On Monday, the U.S. Soccer Federation (USSF) announced media, advertising and technology exec JT Batson as its new CEO and secretary general.
September 28, 2022
Arsenal vs. Tottenham broke WSL's attendance record with 47K fans at the North London DerbyArsenal vs. Tottenham broke WSL's attendance record with 47K fans at the North London Derby
Arsenal vs. Tottenham broke WSL's attendance record with 47K fans at the North London Derby
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Saturday is clearly for the girls. In their 4–0 victory against visiting Tottenham F.C., Arsenal welcomed 47,367 fans to the North London Derby, smashing the Women’s Super League’s (WSL’s) attendance record by almost 10K in the process.
September 26, 2022
NWSL Chicago Red Stars and Germany's VfL Wolfsburg strike global partnershipNWSL Chicago Red Stars and Germany's VfL Wolfsburg strike global partnership
NWSL Chicago Red Stars and Germany's VfL Wolfsburg strike global partnership
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Yesterday, the NWSL’s Chicago Red Stars and Germany’s VfL Wolfsburg launched a strategic alliance to build both brands domestically and abroad, while also capitalizing on the global growth of the women’s game.
September 21, 2022
FIFA: Non-fungible footworkFIFA: Non-fungible footwork
FIFA: Non-fungible footwork
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FIFA announced the launch of FIFA+ Collect on Monday, a digital collectible marketplace for NFTs that celebrate both the men’s World Cup in November and the women’s edition next July.
September 07, 2022
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