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Saudi Arabia bags Lay's as headline sponsor for Women's Premier League
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On Wednesday, the Saudi Women’s Premier League (SWPL) — the country’s top flight for pro women’s soccer — bagged Lay’s as its first headline sponsor through a three-year partnership with PepsiCo.
October 13, 2023
The NWSL finalized media rights deals with ESPN, CBS, Amazon, and Scripps
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As a historic season of NWSL growth wraps up, the league has reportedly finalized media rights deals with ESPN, CBS, Amazon, and Scripps.
October 11, 2023
The NWSL officially awarded Boston an expansion team
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Yesterday, the NWSL announced an expansion franchise for the city that will kick off in 2026, eight years after the league’s former Boston Breakers club folded.
September 20, 2023
The FA and Premier League clash over Women's Super League relaunch
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The Football Association (FA) — English soccer’s governing body — has asked the Premier League (EPL) to fund a $31M relaunch of the Women's Super League (WSL).
September 18, 2023
Ashleigh Plumptre becomes first WSL star to sign with Saudi Arabia's eight-team league
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Nigerian international Ashleigh Plumptre signed with Saudi Arabia’s Women’s Premier League team Al-Ittihad on Wednesday, becoming the first WSL star to sign with the eight-team league as it enters its second season.
September 15, 2023
Spain's Liga F players are going on strike
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The country’s highest level of pro women’s football, Liga F, won't kick off its season today as scheduled due to a league-wide players strike over conditions and pay.
September 08, 2023
Mercury 13 acquires England’s second-division women’s soccer team Lewes FC
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On Thursday, Mercury 13, a newly formed company with a $100M women’s soccer investment fund, announced its first acquisition will be England’s second-division women’s team Lewes FC.
August 28, 2023
A record 1.98M people attended this year's FIFA Women's World Cup
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FIFA Women's World Cup by the numbers
August 23, 2023
Recent survey found that there was more demand than supply for women’s sports merchandise
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On Monday, the Sports Business Journal (SBJ) and the Wasserman Group released a study highlighting the dearth of women’s sports merch, especially when it comes to soccer.
August 23, 2023
The FIFA Women's World Cup generated $570M in revenue
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It’s becoming increasingly obvious that international soccer is for the girls, but brands and investors are still catching up.
August 21, 2023
The global impact of the FIFA Women's World Cup
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As the semifinals of the world’s biggest tournament wrap up, we’re looking at its global impact on the women’s game.
August 16, 2023
A diverse group of Chicago women are negotiating to purchase the Chicago Red Stars
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According to a press release yesterday, a “diverse group of Chicago women business and civic leaders” has negotiated a deal to buy the team from its current owners.
August 16, 2023
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