U.S. Soccer announces long-term partnership with Coca-Cola North America
U.S. Soccer announces long-term partnership with Coca-Cola North America
The organization announced a long-term partnership with Coca-Cola North America last week, making the popular beverage company their second-largest partner after Nike.
July 10, 2023
Fox's Women's World Cup campaign kicks off with Alex Morgan statue
Fox's Women's World Cup campaign kicks off with Alex Morgan statue
With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.
June 30, 2023
Visa will award grant funding to women-owned small businesses during the Women's World Cup
Visa will award grant funding to women-owned small businesses during the Women's World Cup
Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.
June 28, 2023
NWSL's Mana Shim returns to the league on a short-term contract
NWSL's Mana Shim returns to the league on a short-term contract
NWSL changemaker Mana Shim returned to the league yesterday, signing a short-term contract with NJ/NY Gotham FC and making her first roster appearance since 2018 in yesterday’s 2–1 win over the Chicago Red Stars.
June 26, 2023
FIFA’s attempt to maximize the 2023 WWC’s financial potential
FIFA’s attempt to maximize the 2023 WWC’s financial potential
This year’s FIFA Women’s World Cup (WWC) promises to be the biggest edition of the tournament yet, thanks in large part to the quadrennial soccer showcase’s major business transformations.
June 24, 2023
FIFA and European broadcasters reach agreement to air Women's World Cup
FIFA and European broadcasters reach agreement to air Women's World Cup
World soccer’s governing body struck a deal with the European Broadcasting Union (EBU) on Wednesday, ensuring fans in Western Europe can watch next month’s Women’s World Cup (WWC) and ending talk of a regional blackout.
June 16, 2023
Fox has sold 90% of ad inventory for upcoming FIFA Women's World Cup
Fox has sold 90% of ad inventory for upcoming FIFA Women's World Cup
Fox announced Monday that it has sold 90% of ad inventory for the Australia and New Zealand–hosted event and is on pace to beat the 2019 WWC’s sales.
June 14, 2023
UEFA locks in Amazon as official sponsor of women's competitions
UEFA locks in Amazon as official sponsor of women's competitions
UEFA celebrated Saturday’s Women’s Champions League (UWCL) final with a handful of business wins, showcasing the ever increasing value of women’s club soccer on the continent.
June 05, 2023
Frito-Lay renews FIFA partnership for Women's World Cup
Frito-Lay renews FIFA partnership for Women's World Cup
On Wednesday, the snack company renewed its partnership with FIFA to become the latest sponsor for July’s Women’s World Cup (WWC) and revealed its plans for its largest-ever investment in women’s sports.
June 02, 2023
The Football Association's new sponsorship guidelines could affect players ahead of World Cup
The Football Association's new sponsorship guidelines could affect players ahead of World Cup
According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.
May 31, 2023
Lego launches Play Unstoppable campaign with an assist from women's soccer stars
Lego launches Play Unstoppable campaign with an assist from women's soccer stars
The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.
May 31, 2023
DAZN’s free UEFA Women’s Champions League broadcasts are paying dividends
DAZN’s free UEFA Women’s Champions League broadcasts are paying dividends
The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.
May 24, 2023