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Previewing the inaugural best-of-three Athletes Unlimited Softball League championship

Previewing the inaugural best-of-three Athletes Unlimited Softball League championship

Previewing the inaugural best-of-three Athletes Unlimited Softball League championship

One historic inaugural regular season full of groundbreaking deals, record attendance, and truly beautiful partnerships later, the Talons and Bandits will face off in the first-ever Athletes Unlimited Softball League (AUSL) championship series, hosted at famed Rhoads Stadium in Tuscaloosa, Alabama, beginning tomorrow at 3 p.m. ET.

Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship

Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship

Sephora teams up with AUSL in latest beauty-related women’s sports sponsorship

Today, Athletes Unlimited Softball League (AUSL) announced that Sephora will become its exclusive beauty partner and presenting sponsor of its AUSL Championship series, which airs on ESPN this weekend. While Sephora isn’t the first beauty brand to join the women’s game, it’s gaining ground and further cementing its status as the beauty industry’s top dog.

Women’s College World Series reaches winner-take-all Game 3 as AUSL prepares for launch

Women’s College World Series reaches winner-take-all Game 3 as AUSL prepares for launch

Women’s College World Series reaches winner-take-all Game 3 as AUSL prepares for launch

Not done yet. No. 12 seed Texas Tech softball beat No. 6 seed Texas 4–3 in last night’s Women’s College World Series (WCWS) final Game 2, forcing a winner-take-all Game 3 tonight at 8 p.m. ET.

Texas and Texas Tech to meet in Women’s College World Series final

Texas and Texas Tech to meet in Women’s College World Series final

Texas and Texas Tech to meet in Women’s College World Series final

And then there were two. The best-of-three Women’s College World Series (WCWS) championship series begins tonight at 8 p.m. ET, featuring last year’s runner-up, No. 6 seed Texas, vs. No. 12 Texas Tech, fresh off a stunning upset of the sport’s greatest dynasty. Let’s tee it up.

MLB investment in AUSL signals a new era in relations between men’s and women’s sports

MLB investment in AUSL signals a new era in relations between men’s and women’s sports

MLB investment in AUSL signals a new era in relations between men’s and women’s sports

Yesterday, MLB announced a sizable strategic investment in Athletes Unlimited Softball League (AUSL), which hits off its inaugural season next week. It’s a major move to see MLB backing AUSL off the bat and represents a shift in how established men’s sports leagues are approaching startup women’s leagues.

AUSL kicks off a historic softball marketing campaign as ESPN expands its reach

AUSL kicks off a historic softball marketing campaign as ESPN expands its reach

AUSL kicks off a historic softball marketing campaign as ESPN expands its reach

Yesterday, the Athletes Unlimited Softball League (AUSL) officially debuted its "This is Legendary" campaign ad, which the league describes as the largest marketing initiative for pro softball in the U.S. The star-studded spot will air across ESPN networks to promote the new league, which tips off June 7th.

Rebel Girls expands on AUSL partnership to reach Gen Alpha softball fans

Rebel Girls expands on AUSL partnership to reach Gen Alpha softball fans

Rebel Girls expands on AUSL partnership to reach Gen Alpha softball fans

Today, Rebel Girls (RG) — an empowerment brand geared toward young girls — expanded on its existing partnership with Athletes Unlimited Softball League (AUSL), the pro women’s softball league beginning in June. RG hopes to connect tweens with the game by developing and distributing softball content through its new Rebel Girls Sport vertical.

SEC teams dominate the first two weeks of collegiate softball season

SEC teams dominate the first two weeks of collegiate softball season

College

SEC teams dominate the first two weeks of collegiate softball season

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February 19, 2025

The road to the Women's College World Series runs through the Southeast

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The GIST of It Podcast

Why Norway is dominating the Milano Cortina Olympics

February 17, 2026

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Why Norway is dominating the Milano Cortina Olympics

Why Norway is dominating the Milano Cortina Olympics

Norway has the secret sauce for Olympic success.

We’re more than halfway through the Milano Cortina Olympics, and Norway is once again leading the medal count with just 80 athletes competing — an astonishing success rate. What makes the Norwegians so darn good at the Winter Olympics? Today’s episode of The GIST of It aims to find out as co-hosts Lauren Tuiskula and Alessandra Puccio dig into why the Scandinavian country of just 5.6M people absolutely dominates the snow.

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What we learned from week one of the softball season

What we learned from week one of the softball season

What we learned from week one of the softball season

The NCAA softball landscape has long been dominated by the same teams, with Oklahoma winning the last four titles and just 13 different squads claiming trophies since 1982. But if Week 1 is any indication, we just might be seeing an increase in parity. Here’s who’s knocking it out of the park with the first few games done and dusted.

February 12, 2025

Softball season is upon us, with familiar faces headlining the Nation’s top squads

Softball season is upon us, with familiar faces headlining the Nation’s top squads

Softball season is upon us, with familiar faces headlining the Nation’s top squads

There might still be snow outside your window and a chill in the air, but get your glove ready because softball season is almost here.

February 05, 2025

Women’s Professional Fastpitch players voice concerns over alleged breach of contract

Women’s Professional Fastpitch players voice concerns over alleged breach of contract

Women’s Professional Fastpitch players voice concerns over alleged breach of contract

As covered in yesterday’s episode of The GIST of It, the pro softball space has been thrown yet another curveball. Last week, several prominent pro softball players spoke out against subpar working conditions during the 2024 Women’s Professional Fastpitch (WPF) season, which they allege breach their signed contracts.

October 09, 2024

Amanda Lorenz wins fifth annual Athletes Unlimited softball title

Amanda Lorenz wins fifth annual Athletes Unlimited softball title

Amanda Lorenz wins fifth annual Athletes Unlimited softball title

More women’s sports, coming right up. After a down-to-the-wire, highlight reel–worthy championship weekend, Amanda Lorenz is your 2024 Athletes Unlimited (AU) softball winner, accumulating 1800 points to claim the fifth annual crown. Diamond’s gotta shine.

August 26, 2024

Fifth annual Athletes Unlimited Pro softball seasons wraps with championship weekend

Fifth annual Athletes Unlimited Pro softball seasons wraps with championship weekend

Fifth annual Athletes Unlimited Pro softball seasons wraps with championship weekend

The fifth annual Athletes Unlimited (AU) Pro Softball season comes to a thrilling end this weekend, with 60 of the world’s best softballers jockeying to top the leaderboard and claim the AU crown. Championship weekend begins tonight at 6 p.m. ET and culminates with Sunday’s 5:30 p.m. ET season finale — here’s what to know before the first pitch is thrown.

August 23, 2024

An exclusive interview with AU Pro Softball’s Lexi Kilfoyl

An exclusive interview with AU Pro Softball’s Lexi Kilfoyl

An exclusive interview with AU Pro Softball’s Lexi Kilfoyl

Pitcher Lexi Kilfoyl played three years at Alabama and two at Oklahoma State — both WCWS mainstays. In her first pro season, Kilfoyl has earned enough weekly points to land within the league’s Top 4 for four straight weeks, thus allowing her to captain her team. We chatted with Kilfoyl about her transition from the college game to AU’s diamond, with her insights demonstrating the NCAA’s power to push the game forward at all levels.

August 23, 2024

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