Yesterday, MLB announced a sizable strategic investment in Athletes Unlimited Softball League (AUSL), which hits off its inaugural season next week. It’s a major move to see MLB backing AUSL off the bat and represents a shift in how established men’s sports leagues are approaching startup women’s leagues.

Yesterday, the Athletes Unlimited Softball League (AUSL) officially debuted its "This is Legendary" campaign ad, which the league describes as the largest marketing initiative for pro softball in the U.S. The star-studded spot will air across ESPN networks to promote the new league, which tips off June 7th.

Today, Rebel Girls (RG) — an empowerment brand geared toward young girls — expanded on its existing partnership with Athletes Unlimited Softball League (AUSL), the pro women’s softball league beginning in June. RG hopes to connect tweens with the game by developing and distributing softball content through its new Rebel Girls Sport vertical.

The NCAA softball landscape has long been dominated by the same teams, with Oklahoma winning the last four titles and just 13 different squads claiming trophies since 1982. But if Week 1 is any indication, we just might be seeing an increase in parity. Here’s who’s knocking it out of the park with the first few games done and dusted.

There might still be snow outside your window and a chill in the air, but get your glove ready because softball season is almost here.

As covered in yesterday’s episode of The GIST of It, the pro softball space has been thrown yet another curveball. Last week, several prominent pro softball players spoke out against subpar working conditions during the 2024 Women’s Professional Fastpitch (WPF) season, which they allege breach their signed contracts.

More women’s sports, coming right up. After a down-to-the-wire, highlight reel–worthy championship weekend, Amanda Lorenz is your 2024 Athletes Unlimited (AU) softball winner, accumulating 1800 points to claim the fifth annual crown. Diamond’s gotta shine.

The fifth annual Athletes Unlimited (AU) Pro Softball season comes to a thrilling end this weekend, with 60 of the world’s best softballers jockeying to top the leaderboard and claim the AU crown. Championship weekend begins tonight at 6 p.m. ET and culminates with Sunday’s 5:30 p.m. ET season finale — here’s what to know before the first pitch is thrown.

Pitcher Lexi Kilfoyl played three years at Alabama and two at Oklahoma State — both WCWS mainstays. In her first pro season, Kilfoyl has earned enough weekly points to land within the league’s Top 4 for four straight weeks, thus allowing her to captain her team. We chatted with Kilfoyl about her transition from the college game to AU’s diamond, with her insights demonstrating the NCAA’s power to push the game forward at all levels.