The fifth season of AU Pro Softball will reach its electrifying end on Sunday, when one of the country’s 60 best players will top the leaderboard to become the 2024 champion. From expansion to big-time investors, the league’s success reflects softball’s growth into mainstream sports culture — and much of that stems from the college game’s skyrocketing popularity.

Hope you have some extra screens at the ready — not only is today the Paris Olympics Opening Ceremony, it’s also the start of the fifth annual Athletes Unlimited (AU) softball season.

These players are already making waves at their new schools.

Athletes Unlimited (AU) just recruited a major heavy-hitter to headline their brand-new softball league: MLB front office veteran Kim Ng. The longtime baseball exec and first-ever female MLB general manager (GM) is now joining the Athletes Unlimited roster as a senior advisor to oversee the development of the Athletes Unlimited Softball League (AUSL).

Like many women’s sports, softball’s professional history is messy, but now, one innovative league is bringing stability to the game. Here’s everything you need to know about the top diamond destination for the NCAA’s best: Athletes Unlimited (AU).

The latest NCAA event to demonstrate women’s sports’ massive growth? The Women’s College World Series (WCWS)

All part of a larger movement for women’s sports and softball, here’s everything you need to know about the innovative league. And spoiler alert: there’s nothing soft about it.

No. 2–seed Oklahoma topped rival No. 1 Texas 8–4 to capture their fourth straight national championship, becoming the first program to ever do so.

The Women’s College World Series (WCWS) best-of-three championship finale begins today at 8 p.m. ET on ESPN. Look out — the Red River Rivalry is coming to the Greatest Show on Dirt.

Good news, softball fans — there’s a new pro league rounding the bases. Athletes Unlimited’s (AU) pro softball arm will now include Athletes Unlimited Softball League (AUSL), a traditional-style softball season set to launch in 2025 that represents a major development for a game that has spent decades building to a sustainable pro league.

Four survivors are fighting for a spot in tonight's semifinals.

The contenders kicked things off with four games last night.