Tennis

JPMorgan Chase capitalizes on cool factor in latest women’s sports partnerships

The US Open tips off today with Fan Week, a pre-tourney event that the final tennis Grand Slam organizers have capitalized on by inviting more fan (and sponsor) participation. While JPMorgan Chase has been a longtime US Open partner, the banking powerhouse is keeping things fresh in its 2025 plans for the Open as it wraps a successful year in women’s sports.

August 18, 2025

SponsorPulse shares data insights on Wimbledon fandom in U.S. as sponsorship opportunities loom

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With Wimbledon coming up, SponsorPulse followed up 2024 data insights on Wimbledon fandom in the U.S., illustrating the fan profile and opportunity for brands to engage as the British Grand Slam faces growth challenges.

June 30, 2025

WTA announces rankings protections for players that undergo fertility treatments

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On Wednesday, the WTA announced it will protect the rankings of players who take time away to pursue fertility treatments like egg or embryo freezing. It’s the latest move from a pro sports organization to formally accommodate athletes’ family planning, demonstrating new ways to compassionately address the unique challenges women athletes face.

June 13, 2025

Rolex’s tennis sponsorship offers blueprint for brands looking to gain ground in women’s sports

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On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.

May 28, 2025

PIF doubles down on WTA investment by sponsoring maternity benefits

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Yesterday, Saudi Arabia’s Public Investment Fund (PIF) built on its expansive partnership with the WTA by launching the PIF WTA Maternity Fund Program, the first in women’s sports history to offer paid maternity benefits to self-employed athletes.

March 07, 2025

NY investment firm Blue Owl expands winning US Open strategy to all four Grand Slams

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Yesterday, NYC–based investment firm Blue Owl Capital built on its unique US Open advertising strategy with a marquee tennis sponsorship spanning all four Grand Slams. The company will focus on partnering with lower-ranked challengers to optimize its bets for outsized ROI, while also leveling the endorsement playing field court.

January 13, 2025

WTA Ventures reports 24% revenue growth since 2023 launch

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Last March, the WTA established WTA Ventures, a unique strategic partnership with CVC Capital Partners to create a commercial branch of the women’s tennis tour dedicated to boosting revenue and ROI for the tour. And now the results are in: WTA Ventures increased its revenue by 24% in its first year, setting a new record for the tour.

December 04, 2024

Sports Business

WTA Finals in Saudi Arabia under scrutiny as long-term viability is considered

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November 06, 2024

The WTA Finals are well underway in Riyadh as Saudi Arabia serves as a first-time host. The tournament competition is heating up, but so is the controversy around holding it in the country, leaving questions about whether the move was truly worth it for the WTA and its partners.

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The GIST of It Podcast

Ep #493

Nostalgia-core: How pop culture is winning over casual sports fans

September 16, 2025

Listen on Apple Music Listen on Spotify

Nostalgia-core: How pop culture is winning over casual sports fans

Let’s take a trip down memory lane.

ICYMI, nostalgia is having a moment at the box office — and now, we’re seeing that translate to the sports world. Inspired by the news that Bend It Like Beckham is getting a long-awaited sequel, co-hosts Ellen Hyslop and Steph Rotz are diving into the business of sports movie sequels on today’s episode of The GIST of It, including how pop culture moments can turn casual sports viewers into devoted fans.

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