It’s been eight days since the puck dropped for the first-ever PWHL game, and in that span, the league has broken the attendance record for pro women’s hockey — twice — and seen viewership numbers in the millions.

Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.

The sale marks a record price for an NWSL team — it’s higher than the $53M expansion fee for Bay FC and Boston and nearly double the $35.5M sale of the Chicago Red Stars last August.

This year’s expanded free agency and record-breaking contracts are proving that the league’s rapid growth means a more lucrative — and at times, challenging — field of play for all involved.

After seeing its best viewership in 21 years — and the NBA’s instant audience boost for its inaugural In-Season Tournament — the WNBA is ready to revamp its own in-season tourney.

ICYMI, the brand didn’t sell Earps’ jersey during the competition, but eventually listened to fan demand and watched the kit sell out immediately — twice.

The financial forecast for 2024 is looking a little stormy as experts foresee a moderate economic slowdown on the horizon.

Businesswoman Michele Kang is expanding her women’s soccer empire with her recent purchase of the second-tier English club London City Lionesses (LCL).

NY Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) published a personal essay on Wednesday about her experience releasing the Sabrina 1s, her first Nike shoe and only the 12th signature shoe in WNBA history.

Clark is climbing the NIL leaderboard after landing a major multiyear deal with Gatorade yesterday, adding to her illustrious brand portfolio.

The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024.

One of the biggest takeaways from 2023? That women are a (fiscal) force.