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👟 Caitlin Clark steps up her shoe game👟 Caitlin Clark steps up her shoe game
Caitlin Clark reportedly nearing eight-figure Nike shoe deal
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We’ve got news for the “Caitlin Clark is taking a pay cut” crowd: She’s expected to hit another payday as she steps into the WNBA limelight. Recent reports indicate Clark is close to signing an eight-figure signature shoe deal with Nike worth over $20M with the potential for bonuses.
April 19, 2024
📈 Merch madness📈 Merch madness
WNBA, NWSL seeing boosts in merch sales and product development
The business of women’s sports is exploding across the board, including for merchandise, which women’s sports fans are 1.5x more likely to buy. Supporters are lining up to buy expanded merch options, which is presenting tricky logistical issues for manufacturers. Here are some current examples showing how supply doesn’t meet demand.
April 19, 2024
⛳ Driving the game⛳ Driving the game
Chevron further invests in LPGA through expanded Chevron Championship prize purse
⛳
The LPGA announced an extended partnership with energy corporation Chevron yesterday, which includes continued title sponsorship of the Chevron Championship through 2029 and a $7.9M prize purse this year.
April 17, 2024
🛍️ The Net Gala🛍️ The Net Gala
WNBA draftees shine as women athletes are primed for their luxury fashion moment
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The WNBA has come a long way from basketball’s problematic dress code and gendered expectations, finally allowing players the freedom to wear what they want. Women’s sports leagues are leaning into this now more than ever thanks to increased exposure, which makes athletes worthwhile investments for luxury brands.
April 17, 2024
🏒 The PWHL effect on women’s hockey by the numbers🏒 The PWHL effect on women’s hockey by the numbers
PWHL has demonstrable effect on IIHF Women’s World Hockey championship
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The U.S. lost to rival Canada in OT in the gold medal match of this year’s IIHF Women’s World Championship last night in Utica, NY. The competition, which began in 1990 and has featured these two nations in the championship 22 out of 23 times, introduced a new element to the ice this year: the PWHL. Here’s how the pro women’s hockey league is impacting the game.
April 15, 2024
🏀 Sitting, waiting, wishing🏀 Sitting, waiting, wishing
Potential NCAA transfer portal change prompts women’s basketball departures
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With March Madness over and many of the NCAA’s top players preparing for the WNBA Draft, the court will look different come fall. On top of that, the NCAA transfer portal rules might change soon to allow athletes to transfer more than once. With more than 1.1K players already entered, the transfer portal might get pretty crowded.
April 15, 2024
🏉 Ruck yeah🏉 Ruck yeah
Women’s Elite Rugby announces launch of first U.S. professional women’s rugby league
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Women’s Elite Rugby (WER) announced plans Wednesday to launch its inaugural season in 2025. WER will be the first pro women’s rugby league in the U.S., replacing the existing semi-pro Women’s Premier League (WPL).
April 12, 2024
🏅 Going for the gold🏅 Going for the gold
World Athletics becomes first international governing body to pay Olympic athletes
On Wednesday, international track and field governing body World Athletics announced it will award $50K to each event winner at the Paris 2024 Olympic Games, becoming the first international governing body to do so. This will uplift athletics medalists who, until now, have been classified as amateurs and had to forfeit compensation opportunities.
April 12, 2024
💰 Time to get paid💰 Time to get paid
The WNBA expects to double its media rights value in next deal
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The WNBA already believes Caitlin Clark will have a Tiger Woods–like effect on women’s pro basketball, so they’re betting big on her and the rest of 2024’s stacked draft class. On Monday, WNBA commissioner Cathy Engelbert confirmed to CNBC that the league is looking to double its fees in its next media rights deal.
April 10, 2024
🚫 Stop the madness🚫 Stop the madness
Despite growth potential, women’s March Madness infrastructure still lags behind
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Viewership numbers from women’s March Madness prove the women’s game is thriving, yet significant infrastructure issues are still holding the tournament back from realizing its full potential (and revenue opportunities).
April 08, 2024
🏀 Everyone watches women’s sports🏀 Everyone watches women’s sports
Caitlin Clark and Iowa draw historic viewership throughout March Madness
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Women’s March Madness was expected to be more compelling than the men’s, and the numbers proved this. The tournament hype — largely driven by Iowa’s star guard Caitlin Clark — resulted in the most-watched college basketball games in ESPN history.
April 08, 2024
🏈 Forward progress🏈 Forward progress
WNFC founder Odessa Jenkins shares business wins ahead of season kickoff
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The Women’s National Football Conference (WNFC) kicks off its fifth season tomorrow with some new business developments, including an expanded media partnership with Caffeine TV and the creation of a new flag football branch. This Tuesday, WNFC founder Odessa Jenkins spoke with The GIST about how it all came together.
April 05, 2024
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