The PWHL just keeps winning. This week, the women’s hockey league signed the Women’s Sports Network (WSN) as its first U.S. national broadcast partner and brought on two financial services companies — Bread Financial and Discover.

Wheelhouse Entertainment CEO Brent Montgomery and Reddit co-founder Alexis Ohanian (aka Serena Williams’ husband) launched Mantel yesterday, a social media platform focused on the collectibles community.

During a hectic 2024 NWSL offseason, the league made its own game-changing move by signing a multiyear partnership with Google yesterday. Google Pixel will become the NWSL’s official mobile phone partner and a title sponsor, in addition to supporting tech activations.

England’s newly-formed NewCo, which consists of the top two flights of English women’s football — the Women’s Super League (WSL) and Women’s Championship (WC) — just landed a $25.2M interest-free loan from the English Premier League (EPL) several months after the WSL requested money to revamp UK women’s soccer.

Last Tuesday, ESPN, FOX, and Warner Bros. Discovery announced their intention to create a unified live sports streaming app. It would offer content from all three platforms, a prospect that has already spooked smaller streamers, Wall Street investors, and sports leagues.

Sportico released its list of top 100 highest-paid athletes — and none of them are women. In fact, women don’t even make the top 200. Last year’s highest-earning female athlete, Coco Gauff, raked in $22.7M, light years away from overall No. 1 earner Cristiano Ronaldo’s $275M.

League One Volleyball (LOVB) and home gym system Tonal have partnered to offer volleyball-centric workout programs and a unique family-focused program. The pro women’s volleyball league won’t launch until November, but it secured Tonal’s first league partnership.

College athletes keep winning major battles in the fight to be recognized as employees, a distinction that would allow them to earn income and experience labor protections. From Dartmouth to USC, the NCAA’s amateurism model is giving way to a new, labor-protected college landscape.

Fergus Bell, founder of the athlete-led venture capital firm The Players Fund (TPF), recently argued that women athletes can be more impactful than male sports stars. While Bell mentioned how this is influencing sports sponsorships and coverage, recent additions to TPF demonstrate how it’s also influencing the boardroom.

The stars were out last Thursday during NHL All-Star Weekend, but Justin Bieber wasn’t the only one to steal the show. PWHL players shone in a 3-on-3 showcase in front of 16.4K fans at Toronto’s Scotiabank Arena, marking the first complete official event for women’s hockey at All-Star Weekend.

The LPGA is following up last week’s game-changing sponsorship announcements with another one — this time, with Ally. It’s the progressive online bank’s first move into the golf space as it becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open.

In an effort to peer into the internal workings of the league, Shattered Glass: A WNBPA Story premiered on free streaming service Tubi yesterday. The documentary focuses on three athletes at the top of their game: NY Liberty stars Breanna Stewart and Jonquel Jones, and WNBPA president and current free agent Nneka Ogwumike.