The stars were out last Thursday during NHL All-Star Weekend, but Justin Bieber wasn’t the only one to steal the show. PWHL players shone in a 3-on-3 showcase in front of 16.4K fans at Toronto’s Scotiabank Arena, marking the first complete official event for women’s hockey at All-Star Weekend.

The LPGA is following up last week’s game-changing sponsorship announcements with another one — this time, with Ally. It’s the progressive online bank’s first move into the golf space as it becomes the official retail banking partner of the USGA, U.S. Open, and U.S. Women’s Open.

In an effort to peer into the internal workings of the league, Shattered Glass: A WNBPA Story premiered on free streaming service Tubi yesterday. The documentary focuses on three athletes at the top of their game: NY Liberty stars Breanna Stewart and Jonquel Jones, and WNBPA president and current free agent Nneka Ogwumike.

The women’s tour is particularly receptive to the concept, which would produce a new “Premium Tour” to exist alongside the Grand Slams — and offer women athletes equal pay.

Yesterday, AU released its 2024 roster, which features 29 current and former WNBA athletes, and announced that games will be available for free on the WNBA App for the first time ever.

A massive merger between the LPGA Tour and the Ladies European Tour (LET) that was initially announced in 2019 was reportedly blocked late last year after Golf Saudi — one of LET’s largest financial backers through Saudi state oil company Aramco — intervened.

The February event will be the first dedicated exclusively to basketball content, and while most entries are men’s basketball features, the WNBA–focused reality show is riding a months-long hype train.

Three major announcements from big-name sponsors this week reflect growing LPGA interest as men’s and women’s sports leagues continue to team up.

On yesterday’s episode of The GIST of It, Wilson explained how the activation puts the two pro basketball leagues on equal footing. Savoring every bite.

The NCAA took another L in its war against NIL last Thursday by losing its Ninth Circuit appeal to avoid paying out $4B in class action damages to eligible athletes, while the National Labor Relations Board resumes hearing a case today that could reclassify USC athletes as “professionals.”

Circle your entire calendar, because 2024 is the year of women’s volleyball.

In addition to restructuring its $8.6B debt, DSG secured a key investment and distribution deal from Amazon, which has been eager to expand its sports footprint.