The news follows a record year for virtually every women’s sports league as the industry looks to generate $1B in revenue during 2024.

One of the biggest takeaways from 2023? That women are a (fiscal) force.

If successful, the North American neighbors plan on harnessing the surging popularity of women’s soccer to generate $3B in revenue and 4.5M in attendance.

The GIST recently chatted with 17-time Paralympic medalist Oksana Masters about how her Spectacular start led to glory, gold, and her “proudest moments with The Hartford.”

Aside from one trend — tennis has a clear advantage — the data showed how a Grand Slam victory can kickstart sponsorships, why Eileen Gu is the perfect model for luxury brands, and how USWNT stars can succeed under a constant spotlight.

The 2024 event will feature men’s and women’s teams competing for separate $1M prizes, making this the highest-stakes women’s pro soccer event in the world. Goals.

This weekend, the LPGA and PGA Tour will field a long-awaited crossover at the inaugural Grant Thornton Invitational, the first mixed-team event of its kind.

The plaintiffs are claiming the university’s distribution of NIL resources between male and female athletes is unequal, and a potential Title IX violation.

Now, Football Australia is making sure women’s footy takes the next step Down Under.

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.