Now, Football Australia is making sure women’s footy takes the next step Down Under.

New Deloitte data indicates revenue from top women’s leagues will cross the billion-dollar threshold for the first time next year, proving that investing in women athletes is the New Year’s resolution.

The WTA has faced recent criticism for not supporting its athletes, culminating in a turbulent WTA Finals in Cancun earlier this month.

The second-tier Women’s Championship (WC) initially rejected NewCo’s proposed governance and funding structure, but then abruptly struck a new deal.

While ESPN has been a leader for live WNBA coverage, only 4% of its famed 30 for 30 documentary series focuses on women athletes.

To see how general sports fans feel about the growth of the women’s game, Aggregate Sports recently surveyed 1K adults about how the times are a-changin’.

Last Friday, Athletes Unlimited (AU) Pro Softball announced a multi-year agreement with Wichita State University to bring pro softball to Kansas, creating the first pro women’s sports league to play a full season in Wichita.

But once the confetti settled, Gotham supporters and players were left wondering if they’d get their fairytale ending: a fan-focused celebration like other pro franchises.

The team is reportedly in exclusive talks with the Bhathal family, but no deal has been finalized yet.

After a year of landmark wins, companies can learn from Ally’s approach to understand how true allies show up for the women’s game.