Following Tuesday’s shocking merger between the PGA and LIV Golf, sponsors and broadcasters now face a conundrum around staying involved in men’s golf — and normalizing sportswashing in the process.

Yesterday, the Chicago Sky revealed that it sold 10% of the franchise to eight investors, pocketing $8.5M in the process.

The move marks the largest win yet for Saudi Arabia’s sportswashing campaign and will likely change the sport as we know it.

UEFA celebrated Saturday’s Women’s Champions League (UWCL) final with a handful of business wins, showcasing the ever increasing value of women’s club soccer on the continent.

Last Friday, the women’s sports organization announced a doubleheader showdown during August’s Little League Softball World Series in order to promote the sport’s whole ecosystem.

The airline immersed itself in the women’s golf landscape on Tuesday by signing deals with four athletes, part of Delta’s prep for this weekend’s Mizuho Americas Open — and the anticipated professional debut of Rose Zhang.

On Wednesday, the snack company renewed its partnership with FIFA to become the latest sponsor for July’s Women’s World Cup (WWC) and revealed its plans for its largest-ever investment in women’s sports.

According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.

The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.

For this month’s Sports Biz Breakfast, we spoke to Hello Sunshine's Sara Rea on the company’s upcoming slate and why documentaries can pay dividends for women’s sports.

On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.

The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.