Although the UK saw declining viewership numbers in domestic soccer and cricket matches, British viewers were chuffed to watch international women’s sporting events as 2023 saw record audiences across several sports.

Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.

After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.

The ongoing 2023 WTA Finals are serving as a tipping point for tennis’ biggest stars to call out the WTA for poor playing conditions and a lack of athlete protections or guaranteed salaries.

The 2024 FM Global Championship Tournament will tee off at the prestigious TPC Boston, including a featured event at Fenway Park.

Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.

Nike and Dove have teamed up to launch Body Confident Sport, a website that offers scientifically proven coaching tools to help tween and teenage girls feel confident and comfortable in the sports world.

The sport is skyrocketing in popularity, and everyone — from investors to broadcasters and sponsors — is taking notice.

Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.

This interest further cements the country’s recent and rapid expansion into women’s soccer, which has been met with mixed success at the FIFA level.

The Kansas City Current were already expecting a new home in 2024, but now have a name for it: CPKC Stadium.

It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.