Swift's popularity proves that a little celebrity cachet goes a long way in recruiting new fans, especially in women's sports.

Team Europe is #winning — the golf squad notched historic quadruple wins against Team USA at the Ryder and Solheim Cups this year.

The NBA’s Golden State Warriors owner Joe Lacob is finalizing a deal to bring a WNBA expansion team to San Francisco’s Chase Center, pending an official announcement in October.

The brand recently raised $35M in Series B funding, reflecting a popular trend of celebrity investment in women's sports and capitalizing on a sport that is seeing massive growth at the youth level.

The latest buzz shows how coffee brands can capitalize on its demand among fans and athletes, especially in women's soccer.

An Apple–ESPN acquisition has long been perceived as a perfect fit, and Disney CEO Bob Iger's latest comments have involved looking for distribution partners to help ESPN go direct-to-consumer.

When it comes to sports franchises, Oakland has suffered its fair share of losses, including the Warriors, Raiders, and most recently, the Athletics.

The more ESPN intertwines itself with ABC, the more it complicates the potential billion-dollar deal on the table if Disney were to sell its flagship broadcasting channel.

Yesterday, the NWSL announced an expansion franchise for the city that will kick off in 2026, eight years after the league’s former Boston Breakers club folded.

The Football Association (FA) — English soccer’s governing body — has asked the Premier League (EPL) to fund a $31M relaunch of the Women's Super League (WSL).

Yesterday, New York Liberty general manager (GM) Jonathan Kolb received the 2023 WNBA Basketball Executive of the Year award, and for good reason: he helped create an Avengers-level superteam that has majorly contributed to the team’s on-court and off-court success.

Nigerian international Ashleigh Plumptre signed with Saudi Arabia’s Women’s Premier League team Al-Ittihad on Wednesday, becoming the first WSL star to sign with the eight-team league as it enters its second season.