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⚽ Pitching in⚽ Pitching in
Olympic sprinter Andre De Grasse invests in AFC Toronto City
⚽
AFC Toronto City — the third club in Canada’s prospective pro women’s soccer league Project 8 — announced an exciting investment from legendary Olympic sprinter Andre De Grasse on Wednesday, awarding him an ownership stake in the team.
January 19, 2024
📺 Diamond in the sky📺 Diamond in the sky
Amazon invests in Diamond Sports Group
In addition to restructuring its $8.6B debt, DSG secured a key investment and distribution deal from Amazon, which has been eager to expand its sports footprint.
January 19, 2024
🏟️ Current affairs🏟️ Current affairs
The Kansas City Current locks down numerous sponsorships ahead of brand new stadium opening
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Last October, Canadian Pacific Kansas City railway (CPKC) became the naming sponsor for the KC Current’s new stadium, the first built solely for a women’s pro sports team.
January 17, 2024
🎾 A royal court🎾 A royal court
Saudi Arabia's Public Investment Fund pursues right to the Billie Jean King Cup
🎾
This adds to Saudi Arabia’s ongoing interest in women’s tennis tournaments like the 2023 and 2024 WTA Finals.
January 17, 2024
🎾 Serving game🎾 Serving game
Fitness company Kyanee signs tennis star Ons Jabeur as its global brand ambassador
🎾
After several major plays to host international tennis events, including the WTA Finals, Saudi Arabia had a quiet December for women’s sports moves.
January 12, 2024
🐟 Ride the wave🐟 Ride the wave
Deep Blue Sports and Entertainment team up with WNBA legend Sue Bird
Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.
January 10, 2024
🍺 Worth a shot🍺 Worth a shot
Woody Creek Distillers is the first premier U.S. partner of the PWHL
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With the move, the Colorado distillery follows a trend of alcoholic beverage companies investing extensively in women’s sports.
January 10, 2024
🏒 Pucking up steam🏒 Pucking up steam
Highlights of the inaugural PWHL season so far
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It’s been eight days since the puck dropped for the first-ever PWHL game, and in that span, the league has broken the attendance record for pro women’s hockey — twice — and seen viewership numbers in the millions.
January 08, 2024
💰 Bundling up 💰 Bundling up
The NCAA and ESPN announce an eight-year extension of their media rights package
Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.
January 05, 2024
🌹 Accept this rose🌹 Accept this rose
The Portland Thorns were sold to the Bhathal family for a record $63M
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The sale marks a record price for an NWSL team — it’s higher than the $53M expansion fee for Bay FC and Boston and nearly double the $35.5M sale of the Chicago Red Stars last August.
January 05, 2024
💥 Secret (free) agents💥 Secret (free) agents
Money moves in NWSL free agency
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This year’s expanded free agency and record-breaking contracts are proving that the league’s rapid growth means a more lucrative — and at times, challenging — field of play for all involved.
December 22, 2023
🏀 Nothing but net (gains)🏀 Nothing but net (gains)
The WNBA announces an updated Commissioner's Cup format
🏀
After seeing its best viewership in 21 years — and the NBA’s instant audience boost for its inaugural In-Season Tournament — the WNBA is ready to revamp its own in-season tourney.
December 20, 2023
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