The WTA is weighing a bevy of business decisions that could dramatically alter the sport’s financial picture, including the possibility of a formal collaboration with the ATP.

On Wednesday, the league announced a preseason game between the Chicago Sky and Minnesota Lynx at Toronto’s Scotiabank Arena on May 13th that may serve as a bellwether for the city’s expansion credentials.

esterday, the Canadian financial services company became a founding partner of NWSL club Angel City FC (ACFC), marking one of its first American soccer sponsorships and its very first in the women’s game.

The governing body struck a four-year, Spanish-language multimedia rights deal with Telemundo to make all USWNT and USMNT matches available domestically in English and Spanish for the first time.

Ahead of its inaugural season, the league sold its first domestic broadcast package on Monday to Paramount Global’s Viacom18 for $116 million (!!!) over five years, inking the third-largest TV deal for a women’s sports league.

DAZN is taking a direct-to-consumer approach to women’s soccer. On Wednesday, the streamer added a women’s soccer–specific subscription to its platform in Spain, furthering its unique strategy to monetize the rapidly growing sport.

The NWSL is getting down to business. Before last night’s draft, commissioner Jessica Berman provided a strong 2023 outlook that includes increasing player salaries and officially hitting the market in search of a brand-new domestic media rights deal.

According to a recent Opendorse report, women’s sports are outpacing most men’s sports in terms of NIL activity as brands continue to recognize women student-athletes’ marketing appeal.

On Monday, the women’s hockey union teamed up with the NHL’s Tampa Bay Lightning for an upcoming PWHPA Dream Gap Tour event, marking the latest collab between North American women’s and men’s hockey organizations.

FP Movement is starting the 2023 tennis season with a roster addition. Free People’s sportswear vertical inked a deal with former U.S. Open champ Sloane Stephens on Friday, broadening its reach in the evolving tennis apparel space.

Last Thursday, the LA-based NWSL club revealed that it raked in mid-eight figures in revenue during its first season in the league, posting big merchandise, ticketing and sponsorship wins.

The Epson Tour announced yesterday that players will compete for a total of $4.9 million over 22 events in 2023, the largest-ever kitty in the LPGA qualification tour’s 43-year history.