That’s the question a joint Sportico and Harris Poll study posed, ultimately revealing that 67% of Americans believe student-athletes should be compensated by their schools, once again bringing up the complex college sports conversation.

As the semifinals of the world’s biggest tournament wrap up, we’re looking at its global impact on the women’s game.

According to a press release yesterday, a “diverse group of Chicago women business and civic leaders” has negotiated a deal to buy the team from its current owners.

Direct-to-consumer live sports are the way of the future, so let’s take an in-depth look at this new sports television frontier and the different approaches taken by companies and leagues to capitalize on it.

As Manchester United fans continue to protest the potential return of forward Mason Greenwood, the club is delaying its decision on his future until it can talk to its women’s team and sponsors.

On Tuesday, the sports media giant announced a deal with Penn Entertainment to officially enter the betting game.

As this year’s FIFA Women’s World Cup (WWC) continues to smash attendance and viewership records, the time to invest in global women’s soccer is now. Here’s a breakdown by the numbers.

Gaps in equal pay and level of play are closing in women’s soccer. This follows women’s sports’ circle of life: growing viewership and attendance numbers lead to more investment and ultimately better competition, with brand deals and sponsorships serving as the all-important middleman.

The Power Five conference has been looking for a new media rights deal for over a year now and in the meantime, schools are dropping out of its ranks like flies.

Stop us if you’ve heard this one before — a new study published yesterday exposes the pay and investment gaps in women’s sports and shines a light on the need for more sponsors in the industry.

Today, thanks to the writers over at our college sports newsletter, we’re diving into name, image, and likeness (NIL) and its effect on college sports.

Google has finally addressed its search engine’s bias against women’s sports, the company announced Tuesday — just in time for the 2023 Women’s World Cup (WWC).