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📈 A recipe for success📈 A recipe for success
Investing in women athletes could be a game-changer for brands
Unlike the limit, the perfect women’s sports brand marketing strategy does exist — at least according to Parity, who released its latest research report yesterday about the business of women’s sports.
June 13, 2025
🎾 The fight to freeze🎾 The fight to freeze
WTA announces rankings protections for players that undergo fertility treatments
🎾
On Wednesday, the WTA announced it will protect the rankings of players who take time away to pursue fertility treatments like egg or embryo freezing. It’s the latest move from a pro sports organization to formally accommodate athletes’ family planning, demonstrating new ways to compassionately address the unique challenges women athletes face.
June 13, 2025
🏀 We’re all in this together🏀 We’re all in this together
Historically male-dominated hoops spaces are becoming more women-forward
🏀
You already know that women’s basketball is booming — according to a recent report from Global Sports Properties, the WNBA saw a 322% increase in global online searches last year. However, the sport’s impact extends beyond the pro court: The male-dominated spaces long associated with hoops are becoming more women-forward…and it’s about time.
June 11, 2025
🏀 All the way up🏀 All the way up
WNBA valuations skyrocket in Forbes’ latest evaluation
🏀
According to Forbes, WNBA teams are valued at a league-high average of $272M, a monstrous 183% increase from the estimated average valuation in 2024. It’s all about supply and demand (and a little dash of optimism).
June 09, 2025
🏒 Time to fly🏒 Time to fly
A recap of the PWHL’s second season by the numbers
🏒
Just like the PWHL’s inaugural season, the league’s sophomore campaign was chock-full of successes — on and off the ice. Let’s take a closer look at the numbers.
June 09, 2025
🏫 Pay ’em what you owe ’em🏫 Pay ’em what you owe ’em
Final approval of House v. NCAA settlement agreement will reshape college sports
Last Friday, the $2.8B lawsuit settlement that will remake the business of college sports, House v. NCAA, was officially approved. This will usher in a new era where athletic departments can share up to about $20.5M of revenue per year directly with student-athletes via name, image, and likeness (NIL) deals.
June 09, 2025
💸 It’s payday💸 It’s payday
SponsorUnited shares insights on WNBA and NWSL sponsorship revenue
This week, data insights platform SponsorUnited (SU) shared new intel with The GIST about revenue generation in the WNBA and NWSL. After comparing revenue and existing deals, the findings illustrate the leagues’ immense YoY growth while still underlining the remaining gap when compared to men’s sports.
June 06, 2025
🍺 Beer and there🍺 Beer and there
The Sports Bra announces first franchise sites as women’s sports bars multiply across the country
Yesterday, Portland-based women’s sports bar The Sports Bra named the first four cities for its forthcoming expansion. Since opening in 2022, The Sports Bra has spurred a movement of independent women’s sports bars popping up across the U.S. and is now looking to become a multi-city franchise of its own.
June 04, 2025
📺 It’s (not) a small world📺 It’s (not) a small world
Disney+ acquires European rights for Women’s Champions League as streamers snatch up women’s sports
⚽
Last week, Disney+ acquired the European rights for the Women’s Champions League through a five-year deal. The news is indicative of a wider trend of streaming interest in women’s sports, which offers both pros and cons for the women’s sports space.
June 02, 2025
🥎 Bases loaded🥎 Bases loaded
MLB investment in AUSL signals a new era in relations between men’s and women’s sports
🥎
Yesterday, MLB announced a sizable strategic investment in Athletes Unlimited Softball League (AUSL), which hits off its inaugural season next week. It’s a major move to see MLB backing AUSL off the bat and represents a shift in how established men’s sports leagues are approaching startup women’s leagues.
May 30, 2025
📱 Putting a pin in it📱 Putting a pin in it
Pinterest stakes out space in growing sports lifestyle economy with NY Liberty partnership
🏀
Yesterday, social media giant Pinterest announced its entry into the sports space with a groundbreaking, multiyear NY Liberty partnership. Driven by the rising popularity and influence of WNBA athletes, Pinterest has reimagined what sports sponsorship can look like with its multifaceted brand integration.
May 30, 2025
⌚ A timely investment⌚ A timely investment
Rolex’s tennis sponsorship offers blueprint for brands looking to gain ground in women’s sports
🎾
On Sunday, Front Office Sports detailed how luxury watchmaker Rolex has been putting on a decades-long clinic on how to win over tennis fans and become synonymous with the sport. Rolex offers key insights into how brands new to sports (and new brands, period) can capitalize as early adopters in women’s sports.
May 28, 2025
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