On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.

The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.

The league confirmed yesterday that the Bay Area will host the NWSL’s third California team, which will kick off next year.

A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.

This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?

Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.

Earlier this week, motorsports exec Craig Pollock publicized plans for Formula Equal, a Formula One (F1) team that’s 50% male and 50% female from the racetrack to the boardroom…and could be the newest face of sportswashing.

On Monday, venture capitalists Kara Nortman and Jasmine Robinson launched the Monarch Collective, a $100M fund that eyes the entire untapped ecosystem of women’s sports in an effort to break away from the pack.

This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.

In the buildup to a record-setting opening weekend, the league inked international, non-exclusive broadcast deals with DAZN and Tigo

We chatted with a few power players in women’s soccer about the NWSL’s 2023 marketing efforts, and the crucial role athletes play in driving awareness to the sport.

The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.