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Ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo eventAd sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event
Ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event
On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.
April 07, 2023
This year's women's March Madness garnered all-time highs for viewership and merch salesThis year's women's March Madness garnered all-time highs for viewership and merch sales
This year's women's March Madness garnered all-time highs for viewership and merch sales
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The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.
April 05, 2023
The Bay Area will host the NWSL’s third California team in 2024The Bay Area will host the NWSL’s third California team in 2024
The Bay Area will host the NWSL’s third California team in 2024
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The league confirmed yesterday that the Bay Area will host the NWSL’s third California team, which will kick off next year.
April 05, 2023
Women's pro leagues grow their social media visibility in 2022Women's pro leagues grow their social media visibility in 2022
Women's pro leagues grow their social media visibility in 2022
A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.
April 05, 2023
Women's March Madness sets record-breaking attendance and viewershipWomen's March Madness sets record-breaking attendance and viewership
Women's March Madness sets record-breaking attendance and viewership
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This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?
April 03, 2023
Women's basketball athletes see Instagram following increase during March MadnessWomen's basketball athletes see Instagram following increase during March Madness
Women's basketball athletes see Instagram following increase during March Madness
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Of the 20 Final Four athletes with the largest Instagram audiences, a whopping 16 are women, including Iowa’s Caitlin Clark and LSU’s Angel Reese, who are dominating March Madness’ wave of social media momentum.
March 31, 2023
Formula Equal could be the newest face of sportswashingFormula Equal could be the newest face of sportswashing
Formula Equal could be the newest face of sportswashing
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Earlier this week, motorsports exec Craig Pollock publicized plans for Formula Equal, a Formula One (F1) team that’s 50% male and 50% female from the racetrack to the boardroom…and could be the newest face of sportswashing.
March 31, 2023
The Monarch Collective is the brand new $100M women's sports fundThe Monarch Collective is the brand new $100M women's sports fund
The Monarch Collective is the brand new $100M women's sports fund
On Monday, venture capitalists Kara Nortman and Jasmine Robinson launched the Monarch Collective, a $100M fund that eyes the entire untapped ecosystem of women’s sports in an effort to break away from the pack.
March 29, 2023
NBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournamentNBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournament
NBC Sports and Adidas invest in this year's Augusta National Women's Amateur golf tournament
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This year’s Augusta National Women’s Amateur (ANWA) golf tournament, which tees off today, is buzzier than ever thanks to upgraded investment from two heavy-hitters: NBC Sports and Adidas.
March 29, 2023
NWSL inked non-exclusive broadcast deals with DAZN and Tigo for global marketsNWSL inked non-exclusive broadcast deals with DAZN and Tigo for global markets
NWSL inked non-exclusive broadcast deals with DAZN and Tigo for global markets
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In the buildup to a record-setting opening weekend, the league inked international, non-exclusive broadcast deals with DAZN and Tigo
March 27, 2023
Commercial partners are more interested than ever in women’s soccerCommercial partners are more interested than ever in women’s soccer
Commercial partners are more interested than ever in women’s soccer
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We chatted with a few power players in women’s soccer about the NWSL’s 2023 marketing efforts, and the crucial role athletes play in driving awareness to the sport.
March 25, 2023
Topps teams up with the PTPA for the first group licensing agreement in tennis historyTopps teams up with the PTPA for the first group licensing agreement in tennis history
Topps teams up with the PTPA for the first group licensing agreement in tennis history
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The retail company’s subsidiary Topps teamed up with the Winners Alliance, the for-profit arm of the Professional Tennis Players Association (PTPA), for the first group licensing agreement in the sport’s history.
March 24, 2023
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