DAZN is taking a direct-to-consumer approach to women’s soccer. On Wednesday, the streamer added a women’s soccer–specific subscription to its platform in Spain, furthering its unique strategy to monetize the rapidly growing sport.

The NWSL is getting down to business. Before last night’s draft, commissioner Jessica Berman provided a strong 2023 outlook that includes increasing player salaries and officially hitting the market in search of a brand-new domestic media rights deal.

According to a recent Opendorse report, women’s sports are outpacing most men’s sports in terms of NIL activity as brands continue to recognize women student-athletes’ marketing appeal.

On Monday, the women’s hockey union teamed up with the NHL’s Tampa Bay Lightning for an upcoming PWHPA Dream Gap Tour event, marking the latest collab between North American women’s and men’s hockey organizations.

Last Thursday, the LA-based NWSL club revealed that it raked in mid-eight figures in revenue during its first season in the league, posting big merchandise, ticketing and sponsorship wins.

FP Movement is starting the 2023 tennis season with a roster addition. Free People’s sportswear vertical inked a deal with former U.S. Open champ Sloane Stephens on Friday, broadening its reach in the evolving tennis apparel space.

The Epson Tour announced yesterday that players will compete for a total of $4.9 million over 22 events in 2023, the largest-ever kitty in the LPGA qualification tour’s 43-year history.

In a Tuesday report, the Division I (DI) transformation committee recommended restructuring the NCAA’s revenue distribution program that primarily rewards schools for their performance in just one competition — men’s March Madness.

The Pac-12 Conference is exploring the idea of selling its data rights to sportsbooks to open up a new revenue stream as more states greenlight wagers, commissioner George Kliavkoff said in an interview last week.

The Disney subsidiary was the sixth most-watched network during primetime hours in the U.S. last year and was one of the few to enjoy double-digit growth YoY.

Tuesday report offered a glance at the league’s player marketing agreements (PMAs), which are designed to amplify the W’s reputation and help solve its well-publicized salary issues.

On Tuesday, the Olympic gold medalist ended her endorsement deal with the telehealth provider, a decision that comes seven months after Cerebral’s medical practices became subject to federal investigation.