wo commercials supporting female participation in football aired during the big game, but each had a different pitch — an NFL-backed spot highlighted flag football, while the other promoted girls’ tackle football.

According to a Friday report, sports media experts recently convened for a three-hour, closed-door meeting to discuss broadcast audience measurement following complaints about Nielsen’s practices.

The media conglomerate unveiled a new corporate structure on Wednesday, separating the sports broadcaster from the rest of Disney’s linear TV networks without formally spinning it off.

After the WNBA opened a probe into the Las Vegas Aces for discrimination, the league launched another investigation into the team’s potential breach of salary cap rules, according to a Wednesday report.

According to a Monday report, social media follower counts rose for the tennis players profiled in the first five episodes of the show, which aims to build hype for the sport and its up-and-comers.

While the team dominated WNBA free agency last week, a Thursday report revealed that Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) will drop a signature shoe with Nike in the fall.

On Thursday, the University of Alabama launched Yea Alabama, an online NIL entity that allows both fans and sponsors to contribute to the school and its athletes.

Per a report published yesterday, top players across a wide cross section of sports generated around $1 million each for their sponsors with 2022 social media posts.

On Wednesday, the WNBA, NBA and NBA G League booked Starry as their official North American soda, weeks after PepsiCo launched the lemon-lime flavored beverage.

According to a Monday report, world soccer’s governing body struck a sponsorship deal with Visit Saudi for July’s Women’s World Cup, significantly upgrading Saudi Arabia's visibility in women’s sports.

An uptick in school-specific streaming services is translating into big wins for athletic departments and increased visibility for women’s sports teams, per a recent report.

According to a Friday report, the league will award franchises to Utah, San Francisco and Boston — one more market than originally anticipated — and will collect around $100 million in the process.