This year’s NWSL Championship is heading to primetime thanks to a little help from a friend. The league announced yesterday that CBS will air the October 29th final from Washington, D.C.’s, Audi Field at the coveted 8 p.m. ET time slot after NWSL sponsor Ally Financial increased their media spend with the network. Allyship at its finest.

WNBA fans will soon have a say in player bonuses.

Another day, another brand eyes the name, image and likeness (NIL) marketplace.

The Big Ten https://thegist.createsend1.com/t/t-i-ayhjijd-l-c/ conference’s mammoth $7 billion TV deal will put women’s hoops on TV.