The WNBA will make a pit stop in Canada next year. Commissioner Cathy Engelbert announced yesterday that the league will play a preseason game in the country in 2023, teasing a wide-ranging growth strategy for the W. Break out the zhampagne.

Back in the States, the WNBA is shooting its shot by taking a multi-pronged approach to land a nine-figure broadcast agreement.

FanDuel is increasing its wager on the WNBA. The company upgraded its sponsorship yesterday to become the W’s official sportsbook and daily fantasy partner.

Instagram and Facebook parent Meta inked deals with 30 female athletes across nine conferences on Wednesday for its NIL Empower program, which will match athletes with brands and mentors.

FIFA announced the launch of FIFA+ Collect on Monday, a digital collectible marketplace for NFTs that celebrate both the men’s World Cup in November and the women’s edition next July.

While North America relaxed during the long weekend, Australia kept busy.

South Carolina is keeping its name, image and likeness (NIL) business in-house.

Serena Williams isn’t the only one picking up wins during her farewell tour.

The Serena Williams effect is going strong.

Google is feeling the FIBA Women’s Basketball World Cup (WBWC) fever.

In the wake of over 25% of the Florida A&M (FAMU) Rattlers football team being deemed ineligible to play during Friday’s 56–24 loss to UNC, 89 players penned a letter to the university’s president on Monday, detailing the systemic lack of support FAMU student-athletes face.

Coming soon to a screen near you: more women’s college hoops.