Things are heating up in Arizona — a bid has reportedly been submitted to buy the NBA’s Phoenix Suns and the W’s Mercury.

The NCAA is on the hunt for a media consultant to play an instrumental role in negotiating broadcast terms for around 30 NCAA national tournaments that will soon head to market, per a Tuesday report.

Most of Aflac’s media spend during next year’s March Madness will be directed towards the women’s tournament — the brand will run more than 30 spots during the tourney, compared to 10 during the men’s event.

According to a Monday report, the QBE Shootout will become a mixed team event starting next year, an initial step towards the PGA’s longstanding aim to organize more competitions featuring the best female and male golfers.

Two Canadian soccer legends announced Monday that the country’s first-ever professional women’s league will aim to begin play in April 2025, with two markets and two major sponsors already booked.

Qatar is hoping to (controversially) bid for the 2036 Summer Olympics in the capital city of Doha.

While the men’s FIFA World Cup takes center stage, Warner Bros. Discovery Sports (WBD Sports) is hyping up the USWNT.

Four months after England brought football home, British broadcaster Sky revealed yesterday that TV viewership for the 2022–23 Women’s Super League (WSL) season increased 70% YoY, and that the company is already eyeing renewal when the deal expires in 2024.

The league confirmed yesterday that Merritt Paulson will sell Portland Thorns FC, while a report emerged hours later that Chicago Red Stars majority owner Arnim Whisler has started the process to do the same.

According to a report published last week, owner Merritt Paulson is in talks to sell the NWSL team, aiming to separate the Thorns from MLS’ Timbers FC in a grimy attempt to absolve himself of wrongdoing.

The broadcasting giant unveiled the ACC/SEC Challenge on Monday, an interconference women’s and men’s basketball (WBB and MBB) competition designed to replace both the SEC/Big Ten Challenge and the ACC/Big Ten Challenge.

The Athletic and Google unveiled a multiplatform project yesterday to expand its newsroom and double its coverage of professional women’s sports.