Yesterday, Saudi Arabia’s Public Investment Fund (PIF) built on its expansive partnership with the WTA by launching the PIF WTA Maternity Fund Program, the first in women’s sports history to offer paid maternity benefits to self-employed athletes.

With Caitlin Clark at the helm, the Indiana Fever is seeing marketing opportunities like never before, so the team wants to capitalize to build a legacy brand. Fever president of basketball operations Kelly Krauskopf has said she envisions the team as an “enduring brand like Apple.”

It’s time for the sixth edition of the NWSL Challenge Cup, the ceremonial season start that’s now celebrated with a one-game showdown between the top two teams from the season prior. Sit tight — the regular-season NWSL kickoff is one week away, but tonight’s 8 p.m. ET game is the season appetizer you don’t want to miss. Pass the nachos.

Two youngsters are pulling ahead in the race for the sport’s highest individual honor.

Yesterday, Scripps Sports shared plans to expand on its NWSL coverage for the upcoming 2025 season. After reaching more than 20M unique viewers in its first season covering the league, the company’s Ion network is doubling down on its NWSL investment with revamped studio production.

Saving the day, or delaying the inevitable?

Today, Rebel Girls (RG) — an empowerment brand geared toward young girls — expanded on its existing partnership with Athletes Unlimited Softball League (AUSL), the pro women’s softball league beginning in June. RG hopes to connect tweens with the game by developing and distributing softball content through its new Rebel Girls Sport vertical.

Time to make it rain — not one, but two powerhouse women athletes made major investments in women’s sports leagues on Monday. Talking that talk and walking that walk.

Who's chilling during the last week of the regular season?

And the award for Best Drama goes to...

Last week, sports sponsorship insights platform SponsorUnited released its Women in Sports Marketing Partnerships 2024–2025 report. The report analyzed sponsorships and endorsements from athletes and teams across the NWSL, WNBA, WTA, LPGA, Liga MX Femenil, and NCAA.

And happy first Sunday of Women’s History Month — a month to highlight women’s contributions in history and contemporary society. Like we needed an excuse.