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Previewing the first round of the WNBA playoffsPreviewing the first round of the WNBA playoffs
Previewing the first round of the WNBA playoffs
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The WNBA postseason tips off tomorrow, and we decided all three rounds deserve their own newsletter. Over the next month, we’ll be in your inbox with a trilogy of special editions, breaking down the best-of-three first round, the best-of-five semis, and the best-of-seven finals — it’s like The GIST’s version of a triple‑double.
September 13, 2025
Recovery footwear brand Oofos taps into power of microinfluencers through widespread collegiate partnershipRecovery footwear brand Oofos taps into power of microinfluencers through widespread collegiate partnership
Recovery footwear brand Oofos taps into power of microinfluencers through widespread collegiate partnership
Last week, Oofos teamed up with Her Campus Media (HCM) to offer over 1.5K college women athletes a chance to partner with the recovery footwear brand. The open-ended opportunity could mean the first NIL deal for many of these athletes, who still offer significant value as microinfluencers.
September 12, 2025
Breaking down Week 2’s Super Bowl LIX rematch between the Philadelphia Eagles and Kansas City ChiefsBreaking down Week 2’s Super Bowl LIX rematch between the Philadelphia Eagles and Kansas City Chiefs
Breaking down Week 2’s Super Bowl LIX rematch between the Philadelphia Eagles and Kansas City Chiefs
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Seven months after the reigning champ Philadelphia Eagles pummeled the Kansas City Chiefs in the Super Bowl, the perennial powerhouses will meet again on Sunday at 4:25 p.m. ET. Plenty has changed since the Birds outplayed KC in February — let’s discuss.
September 12, 2025
Explaining the Kawhi Leonard–LA Clippers salary cap scandalExplaining the Kawhi Leonard–LA Clippers salary cap scandal
Explaining the Kawhi Leonard–LA Clippers salary cap scandal
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ICYMI, LA Clipper Kawhi Leonard has been the talk of the sports world amid an alleged salary cap circumvention scandal. Here’s what you need to know about this developing story, initially broken by investigative journalist Pablo Torre, including NBA commissioner Adam Silver’s first public comments on the incident. Drama-rama.
September 12, 2025
Unrivaled announces $340M valuation, plans for upcoming season Unrivaled announces $340M valuation, plans for upcoming season
Unrivaled announces $340M valuation, plans for upcoming season
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On Monday, Unrivaled shared that after last December’s successful Series A investment round, the league’s recent Series B round brought its valuation to $340M, or almost 10x its initial May 2024 valuation. With investors and sponsors circling the next big thing in women’s basketball, let’s dive into why the league works and what makes it truly unrivaled.
September 10, 2025
Breaking down the NWSL salary capBreaking down the NWSL salary cap
Breaking down the NWSL salary cap
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There have been numerous record-breaking transfers in women’s soccer this year, most recently former North Carolina Courage midfielder Jaedyn Shaw’s $1.25M transfer to Gotham FC. With so many gals on the go, let’s kick around some questions about the state of the global women’s game.
September 10, 2025
Athlos inks multiyear media rights deal with IONAthlos inks multiyear media rights deal with ION
Athlos inks multiyear media rights deal with ION
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Athlos — Alexis Ohanian’s elite women-only track competition — entered a multiyear partnership with Scripps Sports yesterday to make its Ion network the domestic linear broadcast partner for this year’s Athlos NYC competition taking place October 10th.
September 10, 2025
Breaking down the two-player race for WNBA MVP Breaking down the two-player race for WNBA MVP
Breaking down the two-player race for WNBA MVP
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The Seattle Storm officially completed the WNBA’s eight-team playoff field with last night’s win over the Golden State Valkyries — but postseason positioning will come down to the last two days of the season…and so will the league’s MVP award.
September 10, 2025
Carlos Alcaraz, Aryna Sabalenka win 2025 US Open titlesCarlos Alcaraz, Aryna Sabalenka win 2025 US Open titles
Carlos Alcaraz, Aryna Sabalenka win 2025 US Open titles
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In the face of one presidential distraction, this weekend belonged to the US Open stars, with repeat winners crowned in the grand finale at Arthur Ashe Stadium.
September 08, 2025
BWSL taps IMG to market international rights as UK women’s soccer league is primed for global followingBWSL taps IMG to market international rights as UK women’s soccer league is primed for global following
BWSL taps IMG to market international rights as UK women’s soccer league is primed for global following
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Last week, the Barclays Women’s Super League (BWSL) — the top flight for UK women’s soccer — enacted a multiyear partnership with global sports marketing firm IMG to exclusively handle its international media rights. The powerhouse agency has experience securing deals with top channels in emerging markets as well as wide-reaching platforms in popular regions.
September 08, 2025
The buzziest headlines from a show-stopping Week 1 NFL slateThe buzziest headlines from a show-stopping Week 1 NFL slate
The buzziest headlines from a show-stopping Week 1 NFL slate
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The first week of NFL action is always full of surprises, like Indianapolis Colts quarterback (QB) Daniel Jones’ stunning redemption arc. Pull out your best celly, because there were plenty of other highlights from a show-stopping start to the season.
September 08, 2025
Previewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda AnisimovaPreviewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova
Previewing the US Open Women's Final between No. 1 Aryna Sabalenka and No. 9 Amanda Anisimova
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We’re serving up a Saturday newsletter because the US Open Women’s Final is today at 4 p.m. ET, a showdown between fierce world No. 1 Aryna Sabalenka and American No. 9 Amanda Anisimova.
September 06, 2025
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