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Women athletes continue to drive cultureWomen athletes continue to drive culture
Women athletes continue to drive culture
Add Althea Glitterson to the list after WTA world No. 24 Naomi Osaka debuted her fourth bedazzled Labubu at the US Open yesterday. The Grand Slam, already known for its “cool factor” was the perfect backdrop for Osaka, who has made the tennis court her runway and accessorized with the trendiest dolls on the market: Labubus.
September 03, 2025
New broadcasting agreement between ESPN and DAZN showcases popularity of women’s basketballNew broadcasting agreement between ESPN and DAZN showcases popularity of women’s basketball
New broadcasting agreement between ESPN and DAZN showcases popularity of women’s basketball
Traditionally American sports pushing for international growth is nothing new — look no further than college football’s annual showcase in Dublin, Ireland, just 11 days ago — but now, ESPN and London-based streaming service DAZN are taking things to the next level with a groundbreaking college sports broadcast agreement.
September 03, 2025
Who can stop world No. 1 Jannik Sinner or No. 2 Carlos Alcaraz at the US Open?Who can stop world No. 1 Jannik Sinner or No. 2 Carlos Alcaraz at the US Open?
Who can stop world No. 1 Jannik Sinner or No. 2 Carlos Alcaraz at the US Open?
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Let’s take a look at how reigning champ and world No. 1 Jannik Sinner and No. 2 Carlos Alcaraz are handling their US Open draws, plus the underdogs who just might shake things up.
September 03, 2025
World No. 4 Jessica Pegula books spot in second straight US Open semiWorld No. 4 Jessica Pegula books spot in second straight US Open semi
World No. 4 Jessica Pegula books spot in second straight US Open semi
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We’re somehow already halfway through the US Open women’s singles quarter-finals (QFs), which means it’s time for a tourney status update. Here’s who’s putting the “hard” in hard courts at the fourth and final Grand Slam of the year.
September 03, 2025
Cause-driven campaigns are hitting the mark with sports fansCause-driven campaigns are hitting the mark with sports fans
Cause-driven campaigns are hitting the mark with sports fans
August 29, 2025
Two-time All-Pro Micah Parsons dealt to Green Bay PackersTwo-time All-Pro Micah Parsons dealt to Green Bay Packers
Two-time All-Pro Micah Parsons dealt to Green Bay Packers
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Turns out couples counseling was not effective for the Dallas Cowboys and All-Pro edge rusher Micah Parsons, because the divorce is officially official: A blockbuster deal sent Parsons to the Green Bay Packers yesterday. Here’s the tea on the messiest breakup of the summer.
August 29, 2025
Beauty brands continue to capitalize on IRL activations in the sports spaceBeauty brands continue to capitalize on IRL activations in the sports space
Beauty brands continue to capitalize on IRL activations in the sports space
The WNBA’s Golden State Valkyries are hitting the runway tomorrow for an inaugural fashion show presented by Sephora. A celebration of basketball, fashion, and beauty, this is just Sephora’s latest foray into the sports arena — a place the brand is thriving in.
August 27, 2025
Men’s sports leagues and athletes partner with women-forward brands to reach fansMen’s sports leagues and athletes partner with women-forward brands to reach fans
Men’s sports leagues and athletes partner with women-forward brands to reach fans
This week saw three major partnerships between women-forward companies and men’s sports leagues and athletes, demonstrating a new movement to recognize and celebrate female fandom of men’s sports. It drives home what The GIST has known since the beginning: Women fans love all sports, so brands and leagues are finally seeking to serve them.
August 27, 2025
Your 2025 fantasy football guideYour 2025 fantasy football guide
Your 2025 fantasy football guide
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Taylor Swift has her ring, but the chase is just beginning for the NFL’s 32 teams. The season kicks off in just over a week (!!!), meaning fantasy football drafts are in full swing as millions of people assemble their imaginary rosters. Whether you’re new to fantasy football or a seasoned vet, you take care of the (maybe Swiftie-inspired) team name and let us help with the rest. Here’s a cheat sheet to make draft day a breeze.
August 27, 2025
A’ja Wilson–led Las Vegas Aces stay hot with two weeks left in the regular season A’ja Wilson–led Las Vegas Aces stay hot with two weeks left in the regular season
A’ja Wilson–led Las Vegas Aces stay hot with two weeks left in the regular season
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The WNBA standings are like reality TV, but with layups. Aside from the Minnesota Lynx, who’ll likely lock in the No. 1 spot this week, nearly every postseason position is up for grabs — and there are only two weeks left in the regular season. The drama.
August 27, 2025
Canadian Brooke Henderson wins second CPKC Women’s Open titleCanadian Brooke Henderson wins second CPKC Women’s Open title
Canadian Brooke Henderson wins second CPKC Women’s Open title
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Canadians have been dominating the sports world all year long, and another name joined the fun yesterday: world No. 58 Brooke Henderson. The pride of Smith Falls, Ontario, came out on top at the CPKC Women’s Open in Mississauga, claiming her second national title. Eh-mazing.
August 25, 2025
Rugby, soccer, and basketball women’s sports records fall over the weekendRugby, soccer, and basketball women’s sports records fall over the weekend
Rugby, soccer, and basketball women’s sports records fall over the weekend
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The Summer I Turned Pretty, meet the summer women’s sports continued to thrive. Whether you’re Team Conrad or Team Jeremiah, everyone can enjoy this round-up of historic women’s sports moments from over the weekend.
August 25, 2025
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