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🏊 They can go the distance🏊 They can go the distance
Summer McIntosh wins four golds at World Aquatics Championships
🏊‍♀️
If you only tune into international swimming during the Olympics, we understand — but with some megawatt stars making a splash, the World Aquatics Championship (aka the sport’s biggest annual competition) is worth your attention. Let’s dive in for a sneak peek at some serious contenders for the 2028 LA Games.
August 04, 2025
⛳ The new girl in town⛳ The new girl in town
Miyū Yamashita secures first major title at AIG Women's Open
⛳
The AIG Women’s Open grand finale drew a record-setting crowd in Wales, and while the U.K.’s very own Charley Hull made a run for the title, it was Japan’s Miyū Yamashita who took home the last major of the women’s golf season yesterday.
August 04, 2025
🏀 Full court press🏀 Full court press
Relo Metrics CEO Jay Prasad shares 2025 WNBA season insights on sponsorship media value
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Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.
August 01, 2025
📱 A Gen Z zeitgeist📱 A Gen Z zeitgeist
Overtime Select shares engagement metrics ahead of its second season’s tip-off
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Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.
August 01, 2025
⚾ Throwin’ petals like⚾ Throwin’ petals like
Toronto Blue Jays strengthen bullpen with busy trade deadline
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Forget runnin’ out of time, yesterday’s 6 p.m. ET MLB trade deadline has come and gone, and the American League-best Toronto Blue Jays made moves in spades with hopes of playing playoff baseball deep into October.
August 01, 2025
⚽ This is the greatest show⚽ This is the greatest show
Previewing the second half of the 2025 NWSL season
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Footy fans, rejoice — a Bend It Like Beckham sequel is confirmed and the NWSL is finally back after a month-long international break. Life is good. And with that, here are the biggest storylines heading into the second half of the season.
August 01, 2025
⚽ Nostalgia, Ultra⚽ Nostalgia, Ultra
Bend It Like Beckham gears up for reboot as sports titles profit from nostalgia
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This week, Deadline broke some welcome news for the Sporty Spice generation: Bend It Like Beckham is returning to the pitch for a sequel. After witnessing the growth of the women’s game and a chance encounter with Emma Hayes, director Gurinder Chadha was inspired to add to the story that motivated a generation.
July 30, 2025
🖤 Answers and questions🖤 Answers and questions
What’s CTE? Explaining the disease cited by NYC gunman
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The NFL's Manhattan offices are said to be the target of Monday's shooting.
July 30, 2025
⛳ It’s all in the hips⛳ It’s all in the hips
Everything you need to know about the LPGA’s fifth and final major
⛳
The AIG Women's Open heads to Wales for stunning scenery and top-tier golf.
July 30, 2025
⚽ Good times never seemed so good⚽ Good times never seemed so good
World No. 5 England stuns No. 2 Spain, clinches back-to-back UEFA Women’s Euro titles
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Twenty-five days, 106 goals, and many missed penalty kicks later, world No. 5 England is the UEFA Women’s Euro champion once again, defeating No. 2 Spain 3–1 in yesterday’s penalty shootout after a 1–1 draw.
July 28, 2025
🏆 The lion’s share🏆 The lion’s share
2025 UEFA Women’s Euro generates historic attendance, viewership in Europe and beyond
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Ahead of yesterday’s thrilling championship game, a rematch of the 2023 FIFA Women’s World Cup (WWC) final between England and Spain, UEFA published impressive metrics measuring the tournament’s growth.
July 28, 2025
🏀 Say it ain’t so🏀 Say it ain’t so
A concerning trend emerges as injuries continue to wreak havoc on the WNBA
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LA Spark Cameron Brink has been cleared to hit the hardwood nearly 13 months after tearing her ACL, but as she prepares to make her highly-anticipated return, injuries continue to wreak havoc across the league — and the repercussions could be far-reaching.
July 28, 2025
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