Deep Blue Sports and Entertainment — a new agency dedicated to amplifying women’s sports — announced a groundbreaking partnership with retired WNBA legend Sue Bird on Monday.

The scandal-plagued Wolverines exceeded their sky-high preseason expectations despite heaps of off-field chaos.

And just like that, the final four-team College Football Playoff (CFP) has come to an end following No. 1 Michigan’s dominant 34–13 national championship game win over No. 2 Washington on Monday.

With the move, the Colorado distillery follows a trend of alcoholic beverage companies investing extensively in women’s sports.

The NFL regular-season finale brought shocking spoilers, unfortunate injuries, and, at long last, the setting of the 14-team playoff field.

With conference play in full swing, the fight for standings supremacy upped the ante in this weekend’s jam-packed schedule, especially on the men’s court: A whopping seven ranked squads fell to unranked opponents, bringing heat to the dead of winter.

While playoff contenders look ahead to next weekend’s postseason kick off, the next few days will likely be focused on the teams who didn’t make the cut.

The season’s first big meet — this weekend’s four-session, Mean Girls–themed Super 16 — is officially in the (burn) books, and it served dominance…and disappointment.

It’s been eight days since the puck dropped for the first-ever PWHL game, and in that span, the league has broken the attendance record for pro women’s hockey — twice — and seen viewership numbers in the millions.

After a wild NCAA football season, the No. 1 Michigan Wolverines and No. 2 Washington Huskies will face off in the College Football Playoff (CFP) National Championship (aka the college Super Bowl) at 7:30 p.m. ET.

Although many hoped the NCAA would unbundle women’s March Madness, the basketball tournament is included in the deal.