Dallas Wings star Azzi Fudd spoke with The GIST last week about her recent community court activation brought to life by Cash App. Last Tuesday, the payment app hosted a community basketball clinic and donated $35K to a local nonprofit that provides sports equipment and programming for young girls.

Missing softball following last week’s epic Women’s College World Series (WCWS)? You’re in luck. Athletes Unlimited Softball League (AUSL) begins its second season tomorrow, boasting more teams, more games, and more ways to watch than ever before. Going, going, gone.

The men’s FIFA World Cup is right around the corner, and the U.S. is hosting the global soccer tournament (alongside Canada and Mexico) for the first time in 32 years. A lot has changed since then — for starters, the sport’s fanbase is more diverse than ever, especially in younger demographics. Let’s explore soccer’s changing audience and how this tourney is an unbeatable opportunity for brands to reach and engage diverse audiences.

One less down, the (modified) rouge, longer fields (for now) — there’s nothing quite like Canadian football. And the 68th CFL season started with a bang as the Montreal Alouettes beat the Hamilton Tiger-Cats 30–27 in overtime last night.

The first-ever Women’s College World Series championship series rematch ended in familiar fashion, with reigning champs No. 2 Texas defending their crown by defeating last year’s runners-up, No. 11 Texas Tech 4–1 last night.

From Play Ball Weekend to The GIST to a music-meets-MiLB capsule collection, MLB is executing one of the most cohesive brand expansion strategies in professional sports. Here’s what it actually means.

The Women’s National Football Conference (WNFC) announced a multiyear agreement with ESPN yesterday to broadcast its June 21st championship game live on ESPN2. The league has seen recent growth, mostly thanks to increased media exposure and sponsorship, so we chatted with WNFC advisory board member, commentator, and former player Jennifer King to learn more.

The league’s new partnership with The Gist is about recognizing an audience that was already there.

Six goals from six different Canes helped Carolina clinch the Eastern Conference crown in Friday’s 6–1 Game 5 win over the Montreal Canadiens. Now proud owners of the Prince of Wales trophy — but of course never touching it — the Canes are hoping to leave their prints all over some different hardware, the Stanley Cup.

The Vegas Golden Knights are back in the Stanley Cup Final for the third time in just nine years of existence. And while folks often love to root for an underdog, this squad isn’t getting that same love for good reason. Let’s discuss their quest to hoist Lord Stanley for a second time.