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📺 Tuned in📺 Tuned in
Sports docuseries trend continues in women’s soccer
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Last Wednesday, Prime Video announced the March 6th premiere date of For The Win, the docuseries covering the 2024 NWSL playoffs. While sports documentaries have been a mainstay in men’s sports for years, women’s soccer is now getting movie star treatment as media companies and brands recognize the market interest in covering the pitch.
February 24, 2025
🏀 Here for the assist🏀 Here for the assist
Lagging NBA ratings could benefit from winning women’s basketball strategies
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It’s no secret that the NBA has been losing viewership in recent years, something the league has often sought to address with creative and successful solutions inspired by women’s basketball. These learnings could lead to increased collaboration between men’s and women’s hoops, including a shift in how the men’s game interacts with the women’s.
February 21, 2025
📚 A Paige out of the playbook📚 A Paige out of the playbook
Brands activate innovative strategies in NIL deals with college star Paige Bueckers
The stardom of UConn women’s basketball sensation Paige Bueckers has continuously risen throughout her college career, culminating in what could be her most successful (and profitable) season yet.
February 21, 2025
🏒 A campaign for the best game you can name🏒 A campaign for the best game you can name
Canada tops Team USA in overtime to win inaugural 4 Nations Face-Off
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Political tension? Check. Glove dropping? Check. Moments that made you cry? Check. The NHL’s innovative 4 Nations Face-Off tournament had it all, with Canada defeating Team USA to win the inaugural trophy in dramatic fashion last night. Here’s how it went down.
February 21, 2025
🏀 On the warpath🏀 On the warpath
NCAA women’s hoops teams record lopsided wins and shocking upsets
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Balling so hard
February 21, 2025
🏀 A glow-up for the ages🏀 A glow-up for the ages
Missouri men’s basketball is completing one of college hoops’ most impressive turnarounds in years
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A glow-up for the ages
February 21, 2025
⚽ Playing for keeps⚽ Playing for keeps
NWSL teams up with Overtime to reach next generation of soccer fans
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The NWSL kicked off an expansive content partnership with youth sports media brand Overtime yesterday, marking the Gen Z–driven company’s first deal with a pro women’s league. By partnering with the popular social media brand, the NWSL will be able to meet younger soccer fans where they are and cultivate new fandom within the next generation.
February 19, 2025
🏀 New sheriff in town🏀 New sheriff in town
Notre Dame headlines post–Presidents’ Day women’s hoops vibe check
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Who's hot (and who's not) in women's hoops this week?
February 19, 2025
🥎 It just means more (wins)🥎 It just means more (wins)
SEC teams dominate the first two weeks of collegiate softball season
🥎
The road to the Women's College World Series runs through the Southeast
February 19, 2025
💪 Know your worth💪 Know your worth
Three Black women athletes whose advocacy is changing and saving lives
Where would we be without Black women, and in particular, Black women athletes? From the WNBA’s fight for social justice to gymnast Simone Biles’ radical candor regarding her mental health, Black women have been confronting the most pressing issues in our society for…well, ever. To celebrate and honor that strength, here’s how three iconic Black women athletes are changing the world from the stage to the track to the pool, and beyond.
February 18, 2025
🏒 Fight night🏒 Fight night
Team USA and Canada to meet in 4 Nations Face-Off finale
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Drop the gloves because Team Canada and Team USA meet for the 4 Nations Face-Off championship game tomorrow at 8 p.m. ET, a highly anticipated rematch of their feisty round robin tilt. As a refresher, the victor earns bragging rights as winner of the NHL’s inaugural 4 Nations tourney (a replacement for the league’s All-Star break), but the stakes are ultra-high in this storied hockey rivalry. No wonder ticket prices are soaring — it doesn’t get better than this.
February 18, 2025
🏀 Can’t stop, won’t stop🏀 Can’t stop, won’t stop
Unrivaled’s thrilling 1-on-1 tournament finale is set
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Ready the crown because one Unrivaled athlete is about to be $200K richer, with the semis and final of the exhilarating 1-on-1 tournament tipping off tonight at 7:30 p.m. ET. Let’s bounce to it.
February 14, 2025
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