According to a report last week, the Football Association’s (FA) brand-new sponsorship guidelines could put a serious dent in players’ existing endorsement deals weeks before the WWC kicks off on July 20th.

The toy company kicked off a new campaign yesterday to empower girls with the help of four soccer stars — the USWNT’s Megan Rapinoe, Australia’s Sam Kerr, Nigeria’s Asisat Oshoala, and Japan’s Yuki Nagasato.

After one dominant Western Conference Final sweep and one nearly history-making Eastern Conference Final thriller, the NBA Finals are officially set. Here’s everything you need to know before Game 1 tips off in Denver on June 1st.

The GIST partnered with FanDuel to highlight women who are shaping the future of sports and sports betting industries, all making up the Bet on Women series.

After a week of qualifying action, the French Open (aka Roland-Garros) officially kicked off this morning.

On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.

For this month’s Sports Biz Breakfast, we spoke to Hello Sunshine's Sara Rea on the company’s upcoming slate and why documentaries can pay dividends for women’s sports.

Fighting back from the brink of elimination, the Boston Celtics are still alive after last night’s enormous Game 5 win.

Four elite women’s lax teams will duke it out in today’s semifinals for a chance to dance in Sunday’s championship game — same for the men in tomorrow’s semis and Monday’s ’ship.

With the Eastern Conference champion already decided, the quest for the West rages on and could be decided by the end of the weekend.

Time to channel the late, great Tina Turner and go (rolling) rowing on the river.

After the eight best-of-three series wrap by Sunday, the winners have a few short days to pack their bags for the peak of the softball season: the Women’s College World Series in Norman, OK.