The fourth annual Challenge Cup kicks off tonight with an exciting new format and 10 of the league’s 12 teams in action.

On Monday, the golf tour announced an agreement with experiential services agency Legends to level up its business output through onsite experiences and partnership strategy.

With a whole host of teams starting their quest for the Stanley Cup, let’s focus on how the Canadian competitors are faring after their respective Game 1s.

It’s way too early to predict where any series is heading in the always dramatic NBA Playoffs.

Men’s volleyball’s unconventional conferences are all hosting their tourneys this week, with champs to crown and automatic natty bids to bestow on Saturday.

Marketing solutions firm Kore released its State of the Industry report yesterday, which revealed that social media generated more than $12B in total adjusted ad value for sponsors around the world last year.

Three Power Five conferences — the ACC, SEC, and Big 12 — begin their women’s and men’s tournaments this week, and there’s more than hardware on the line…

Ten years after tragedy struck at the 2013 Boston Marathon, 30,000 participants will take on the world’s oldest annual marathon as they begin their 26.2-mile journeys this morning.

Team Canada was stunningly upset 6–3 by their archrival Team USA in last night’s Women’s Worlds final, dashing the red and white’s hopes for a three-peat.

On Friday, the media company struck a content partnership with gamification company Gaming Society that’s centered on increasing the visibility of women’s sports and the wagers you can place on them.

The NCAA Championship may not hit the links for another month, but several conference tournaments are already swinging.

Two postseason mainstays — Sidney Crosby’s Pittsburgh Penguins and Alex Ovechkin’s Washington Capitals — missed the playoffs, but there are 16 star-studded contenders to get to know before the fun begins…