According to a report released by SponsorUnited yesterday, the LPGA has exponentially grown its brand investments in recent years, while offering major ROI to sponsors.

In honor of NIL’s recent second birthday, we’re diving deep into the money moves shaking up the future of NCAA athletics.

With the first round in the (golf)bag, China’s Lin Xiyu and South Korea’s Kim Hyo-joo sit atop the leaderboard at the U.S. Women’s Open, the first LPGA major ever held at the iconic Pebble Beach course.

NY Liberty star Breanna Stewart and the Minnesota Lynx’s Napheesa Collier announced the launch of a new women’s league called Unrivaled yesterday, creating another domestic alternative for WNBA players during the offseason.

After a long weekend spent observing Canada Day and Independence Day, today we’re diving into nationalism in sports — the good, the bad, and the downright ugly.

Wimbledon — tennis’ third Grand Slam of the year — is officially underway across the pond.

The 110th edition of the Tour de France, the most famous and most challenging men’s bike race in the world, began yesterday.

Turn on your Shams, Woj, and Friedge tweet notifications because NBA and NHL free agency — the wildest stretch of the offseason — open tonight at 6 p.m. ET and tomorrow at 12 p.m. ET, respectively.

With the USWNT roster set and the tourney kicking off in 20 days, U.S. English-language rightsholder Fox unveiled its massive WWC marketing campaign this week, and the strategy takes a notably different approach than what the broadcaster implemented for last November’s men’s FIFA World Cup.

News broke yesterday that the Mark Walter Group and Billie Jean King Enterprises, already a formal partner of the Professional Women’s Hockey Players Association (PWHPA), have acquired the Premier Hockey Federation (PHF).

We interviewed activist and former Harvard athlete Schuyler Bailar to discuss his experience as the first openly trans Division I (DI) swimmer, plus his message for those concerned about trans folks’ inclusion in sports.

Yesterday, Visa announced that it will award $500K in grant funding to women-owned small businesses during next month’s WWC as part of its Behind Every Number, There's A Story campaign.