On Tuesday, the LSU basketball champ became a brand ambassador for Black-founded Mielle Organics, Reese’s first major beauty deal on an ever-growing list of sponsors.

Fighting back from the brink of elimination, the Boston Celtics are still alive after last night’s enormous Game 5 win.

Time to channel the late, great Tina Turner and go (rolling) rowing on the river.

Four elite women’s lax teams will duke it out in today’s semifinals for a chance to dance in Sunday’s championship game — same for the men in tomorrow’s semis and Monday’s ’ship.

With the Eastern Conference champion already decided, the quest for the West rages on and could be decided by the end of the weekend.

After the eight best-of-three series wrap by Sunday, the winners have a few short days to pack their bags for the peak of the softball season: the Women’s College World Series in Norman, OK.

Today’s the calm before tomorrow’s Super Regional softball storm, but baseball’s conference tourneys are already raging.

The preliminary round of the outdoor title chase, aka prelims, runs from today through Saturday, and we have everything you need to know before the athletes take off.

Throw that broom back in the closet, because, as you read, the Boston Celtics prevented an unprecedented Conference Finals double-sweep last night just 24 hours after the Denver Nuggets dusted away the LA Lakers.

Unlike their ball-bouncing buddies, both NHL Conference Finals could end in sweeps in the coming days.

Yesterday, the LPGA launched a line of affordable golf clubs, accessories, and apparel for female beginners and juniors.

The streamer published a survey yesterday showing that its two-year experiment broadened the soccer tourney’s audience and increased sponsorship interest before it paywalls games next season.