On Tuesday, NBCUniversal (NBCU) revealed ad sales for the 2024 Summer Games are “pacing well ahead” compared to the pandemic-delayed Tokyo event, signaling the Olympics’ enduring appeal.

Men’s golf’s biggest event tees off today, so this newsletter has everything you need to know about the famed major — the good, the bad and the ugly.

With Canada set to take to the ice to start their three-peat journey against Switzerland at 7 p.m. ET, we have you covered with all the tourney’s need-to-know details.

With UConn’s Monday night confetti shower, the men’s and women’s college basketball seasons are fully wrapped, so let’s roll the game tape and dive into the tournaments’ off-court impacts.

The tournament hit an inflection point with Sunday’s championship game, which garnered all-time highs for viewership and merch sales and cemented LSU champ Angel Reese’s stardom.

The league confirmed yesterday that the Bay Area will host the NWSL’s third California team, which will kick off next year.

A recent report revealed that several pro leagues grew their social media visibility in 2022, providing the latest empirical example of women’s sports’ undeniable rise.

Good, because men’s hockey is here with tomorrow’s Frozen Four and Saturday’s national championship to keep the postseason vibes high.

This year’s thrilling Final Four weekend cemented the tourney’s revenue-generating credentials with viewership and attendance highs but begs the question: Is the NCAA still just scratching the surface on women’s college basketball’s business potential?

The Tigers hoisting their first-ever program natty trophy after besting Iowa 102–85 yesterday capped off a tourney full of firsts, including on- and off-court record-setting and an undeniable, palpable hype surrounding the women’s game.

Perhaps the weirdest men’s March Madness tourney on record will meet its chaotic end when the No. 4 UConn Huskies and No. 5 San Diego State Aztecs hit the court tonight at 9:20 p.m. ET on CBS.

Sixty-eight teams and two and a half weeks of Madness later, it all comes down to two squads playing in their first-ever title games: No. 3 LSU and No. 2 Iowa meet today at 3 p.m. ET for all the marbles.