Did somebody say rivalry? One of the season’s most anticipated matchups goes down tomorrow at 10 p.m. ET as No. 1 UCLA takes on crosstown rival No. 6 USC on Peacock.

In the wake of Super Bowl Sunday, the symbiotic relationship between sports and music has become more evident than ever as it continues to create opportunities to reach new fans. Here are a few examples of how brands have utilized the connection between these two industries.

It’s not easy breaking barriers, but that hasn’t stopped these three phenomenal Black businesswomen from shaking up the white male-dominated sports space.

The regular season is winding down, which means the excitement is ramping up. Yesterday’s slate of men’s college basketball games did not disappoint, with bounce-back wins, upsets, and all-around performances from stars and role players alike.

It’s been nearly a decade, but the world’s best men’s hockey players are finally taking center ice in international competition, ready to represent their respective home countries at the NHL’s highly anticipated 4 Nations Face-Off.

Unrivaled is leaning into its name with its inaugural 1v1 tournament, an uncommon format in pro basketball leagues like the WNBA and NBA. Although the idea of an in-season tournament and a casual 1v1 knockout tourney isn’t new, capitalizing on both concepts in a professional league is.

Last week, UK research group Women’s Sports Trust published a report illustrating how 2024 interest in women’s sports UK audiences has grown for both domestic and international properties. In an increasingly intertwined sports landscape — especially in women’s soccer — these insights are meaningful for marketers at home and abroad.

You get an upset, you get an upset, everybody gets an upset! It was that kind of weekend in men’s basketball, where the underdogs took control on Saturday. With March Madness rapidly approaching, resume-boosting wins are all the more important.

The weekend’s slate of women’s college basketball games had a little bit of everything, from upsets, to star performances, to a Texas-sized serving of revenge.

In honor of the big event, today’s Scroll has everything you need to know before the two-time defending champ Kansas City Chiefs take on the Philadelphia Eagles tonight at 6:30 p.m. ET with the Vince Lombardi Trophy on the line.

From the opening kickoff to the final seconds, everything came up Philly, as the Eagles dominated the Kansas City Chiefs to win their second title in franchise history. Inner excellence leads to outer excellence…and a Vince Lombardi Trophy, apparently.

The Eagles prevented Kansas City from achieving a historic three-peat last night. Here’s a look at a handful of eye-popping stats from Philly’s massive win.