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No. 1 seeds Houston and Florida will battle for the men’s national championship tonightNo. 1 seeds Houston and Florida will battle for the men’s national championship tonight
No. 1 seeds Houston and Florida will battle for the men’s national championship tonight
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The Madness isn’t over just yet: No. 1 seeds Florida and Houston will battle for the men’s championship tonight at 8:50 p.m. ET on CBS in the U.S. and TSN in Canada. One (last) shining moment, loading.
April 07, 2025
NCAA enjoys strong viewership for women’s March MadnessNCAA enjoys strong viewership for women’s March Madness
NCAA enjoys strong viewership for women’s March Madness
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While viewership of this year’s NCAA women’s March Madness did dip in the post–Caitlin Clark era, women’s basketball fandom is certainly here to stay. The tournament wrapped with a dominant UConn win over South Carolina and so much more: A sold-out crowd, historic audiences, and promising growth.
April 07, 2025
Chelsea reports record valuation for women’s soccer team amid club restructuringChelsea reports record valuation for women’s soccer team amid club restructuring
Chelsea reports record valuation for women’s soccer team amid club restructuring
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This week, Chelsea F.C. shared financial results for the 2023–2024 season, including the valuation for its women’s side. With Chelsea reorganizing its women’s team under subsidiary BlueCo 22 Midco Limited, the WSL club is reportedly worth $257M, making it the highest-valued women’s soccer team in the world — and topping Angel City FC’s $250M valuation.
April 07, 2025
The Ultimate Women’s Hockey Watch Party PlaybookThe Ultimate Women’s Hockey Watch Party Playbook
Together With
The Ultimate Women’s Hockey Watch Party Playbook
This feature is brought to you by Smirnoff, the perfect spirit for gathering your crew to watch women’s hockey the right way — with great drinks and even better company.
April 07, 2025
UConn dominates South Carolina to win NCAA-best 12th National ChampionshipUConn dominates South Carolina to win NCAA-best 12th National Championship
UConn dominates South Carolina to win NCAA-best 12th National Championship
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And with that, the 2024–25 women’s college basketball season has come to an end. Hopefully, you had your notepad handy for yesterday’s sold-out national championship game because No. 2 seed UConn put on an absolute hoops clinic.
April 07, 2025
Washington Capitals captain Alex Ovechkin notches 895th career goal, breaking Wayne Gretzky’s all-time NHL scoring recordWashington Capitals captain Alex Ovechkin notches 895th career goal, breaking Wayne Gretzky’s all-time NHL scoring record
Washington Capitals captain Alex Ovechkin notches 895th career goal, breaking Wayne Gretzky’s all-time NHL scoring record
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The GR8 Chase is over — Washington Capitals captain Alex Ovechkin scored his 895th career goal in yesterday’s 4–1 loss to the NY Islanders, making him the top goal scorer in NHL history. Here’s a look at the historic hockey moment, by the numbers.
April 07, 2025
No. 1 seed South Carolina faces No. 2 seed UConn in 2025 national title gameNo. 1 seed South Carolina faces No. 2 seed UConn in 2025 national title game
No. 1 seed South Carolina faces No. 2 seed UConn in 2025 national title game
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Sixty-eight teams and nearly three weeks of women’s hoops Madness later, it all comes down to today’s 3 p.m. ET matchup between the sport’s two modern-day dynasties: the reigning champ No. 1 seed South Carolina Gamecocks and the No. 2 UConn Huskies. Let the countdown begin.
April 06, 2025
Breaking down the 2025 women’s Final FourBreaking down the 2025 women’s Final Four
Breaking down the 2025 women’s Final Four
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The sun is shining, women’s March Madness viewership numbers are skyrocketing, and the women’s Final Four is the hottest ticket in Tampa. Just another day in women’s sports.
April 04, 2025
Your 2025 Men’s Final Four PreviewYour 2025 Men’s Final Four Preview
Your 2025 Men’s Final Four Preview
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One of the chalkiest Final Fours in men’s hoops history hits the court tomorrow, and boy, are we in for a treat. While the lack of Cinderellas in this year’s tourney means less Madness, we have a chance to see the country’s most talented players and (in theory) best squads duke it out for a trip to Monday’s title game. Preemptive chills.
April 04, 2025
U.S. and UK will bring FIFA Women’s World Cup tournaments to top women’s soccer marketsU.S. and UK will bring FIFA Women’s World Cup tournaments to top women’s soccer markets
U.S. and UK will bring FIFA Women’s World Cup tournaments to top women’s soccer markets
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Yesterday, FIFA confirmed the hosts for the 2031 and 2035 Women’s World Cup (WWC) tournaments in 2031 and 2035 as the U.S. and the UK, respectively. While these nations were the only ones to submit valid bids by the deadline, the confirmation is still a significant milestone for both burgeoning women’s soccer markets.
April 04, 2025
Emerging brands and platforms make a splash in latest SponsorUnited NIL reportEmerging brands and platforms make a splash in latest SponsorUnited NIL report
Emerging brands and platforms make a splash in latest SponsorUnited NIL report
On Wednesday, data insights platform SponsorUnited released its 2024–2025 NIL Endorsements Report, which affirms what we already know: Women athletes, especially basketball players, are consistent winners in terms of engagement, hence their skyrocketing NIL deals.
April 04, 2025
Imminent U.S. trade tariffs have damaging effect on sports apparel industryImminent U.S. trade tariffs have damaging effect on sports apparel industry
Imminent U.S. trade tariffs have damaging effect on sports apparel industry
The impacts of President Trump’s U.S. trade policy have officially gone from bad to worse. On Wednesday, Trump announced that the U.S. will apply a 10% baseline tariff on all imports, with a higher rate for nations that the U.S. considers to be unfair trade partners. Trump’s “reciprocal tariffs” proposal has created enough worrisome sentiment to spook the stock market.
April 04, 2025
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