On Thursday, the Billie Jean King (BJK) Cup extended its partnership with Microsoft through 2026. It focuses on developing tech solutions for the women’s national team tennis tournament by utilizing the Azure cloud platform, allowing Microsoft to flex its computing muscles in women’s sports amid explosive sector growth.

The WNBA saw the Caitlin Clark Effect play out on the court this weekend in a sold-out preseason game between the Indiana Fever and Dallas Wings. But the league’s decision to keep the game — and the popular WNBA Canada preseason game — exclusively available on WNBA League Pass in the U.S. may have been a missed bucket for the league.

From the baseball diamond to the boardroom and everywhere in between, members of the AANHPI community are leaving their mark on the sports world.

Broadcaster Scripps is a relative newcomer to the women’s sports space, but has already seen significant wins by investing in local markets and the emerging women’s sports sector. Scripps Sports president Brian Lawlor spoke with The GIST last month about what’s been working for the thriving platform.

’Ship season is back, back again. Here’s the lowdown on this weekend’s hardware-hoisting:

Buckle up hockey fans because three Canadian teams are still contending for the Stanley Cup, including the never-say-die Toronto Maple Leafs.

It’s the last weekend of the regular season, and the season titles are still up for grabs in three stacked Power Five conferences.

Tomorrow marks the two-year anniversary of Ally’s 50/50 Pledge, which aims to close the gender gap in sports advertising with an equal spend on women’s and men’s sports. The GIST checked in with Ally CMO Andrea Brimmer last week to commemorate the milestone and discuss where the brand hopes to expand next.

Unlimited trips to the transfer portal mean basketball and football players always keep us on our toes, even in the offseason.

Somebody call Jeff Probst because teams are channeling their best outwit, outplay, outlast mentality as the Stanley Cup Playoffs continue.

With two decades of dominance possibly in the rearview mirror, here’s a refresher on a few of the next gen hoopers lighting up the postseason.

Teams are feverishly trying to lock down conference tournament trophies — and the automatic berths to the national tournament that come with them — ahead of Sunday’s selection show.