No. 8 Spain secured a record-breaking fourth Euro championship yesterday, topping No. 5 England 2–1 to cap off an epic undefeated tourney run. Here’s how La Roja got their 24 karat on.

On Friday, the National Olympic Committee (NOC) of Saudi Arabia and the International Olympic Committee (IOC) finalized a 12-year deal that awards the Gulf nation hosting rights of next year’s inaugural Olympic Esports Games.

No. 1 Argentina is officially the winningest team in Copa América history — they secured their record-setting 16th title with a 1–0 win over No. 12 Colombia last night.

Today, the 17th UEFA Euro champ will be crowned in Berlin, Germany, with No. 8 Spain and No. 5 England battling for the first top-tier international soccer title of the summer.

On Wednesday, SponsorUnited (SU) released its first “State of the Market Marketing Partnerships Report,” offering unparalleled insight into marketing dollars’ reach in various sports markets. The research shows that while the average team sponsorship deal cost $935K in 2023, the dollar goes further in some locales than others.

New conferences, fascinating new on-field dynamics

Conference realignment is a hear-scratcher, no doubt about it.

Twelve days, 672 matches, and countless strawberries and creams later, the Wimbledon Championships — the penultimate Grand Slam of the season — are coming to a close, but not before history is made on the grass.

Schools are shifting conferences to protect their bottom lines…but those aren’t the only metrics in play.

The 2024 Copa América final is set, pitting defending Copa and World Cup champs No. 1 Argentina against No. 12 Colombia, a squad that’s unbeaten in their last 28 matches. This one has epic written all over it. Here’s what to know before Sunday’s 8 p.m. ET kickoff.

Following parent company Warner Bros Discovery’s (WBD) decision to add live men’s sports to HBO in October, revamped WBD-owned channel TruTV and Max — HBO’s streamer announced their first-ever USWNT alternative telecast (aka altcast) yesterday.