Women’s soccer players have been featured in primetime more than ever this year — and no, we’re not just talking about the matches on TV. Many active and retired women’s soccer stars are going from the pitch to the mic as they’re increasingly seen as assets in the media game.

The No. 8 CanWNT begin their gold medal defense tomorrow, taking on No. 28 New Zealand at 11 a.m. ET in one of the first games of the Paris Olympics, so here’s a deep dive on the red and white.

We’re coming in hot with another Olympic Special Edition — this time, with everything you need to know about the new (and new-ish) sports gracing the Paris 2024 Games.

This year’s WNBA All-Star Weekend (ASW) became an epicenter for women’s basketball culture like never before, and it was more than just brands (and celebs) showing up at the marquee event. As expected, fans tuned in on TV, which sponsors anticipated and prepped for with numerous ASW activations.

In preparation for the biggest two weeks in international sport, we’re coming at you with a three-part Olympic primer, starting with today’s overview of the Games.

In case you missed the memes, WNBA All-Star Weekend (ASW) turned 115-degree Phoenix into Arizona’s hottest club. From the Atlanta Dream’s Allisha Gray’s Skills Challenge payday to Saturday’s spicy, sold-out All-Star Game (ASG), here’s what made this ASW extra special.

Women-first dating app Bumble is firmly embracing its sporty era. After past collabs in the e-sports and NIL spaces, the app announced a multiyear partnership with the WNBA last Wednesday The move followed a Bumble survey that helped it realize its users are all about love and basketball.

From French class to actual France

Unrivaled — the 3x3 pro women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — made its first major partnership announcement on Friday. Unsurprisingly, the first sponsor to sign with the new league is Ally, the financial institution that’s been transforming women’s sports through investment via its 50/50 Pledge.

Let’s rehash the best rivalries in the history of women’s sports. Sundays are for spice after all.

Spoiler alert: NIL won’t be the only show in town for long.

Grab your finest Pitbull aviators because the brightest stars in the WNBA will shine across two banner nights of All-Star festivities from Phoenix, Arizona. The weekend includes a 3-Point Contest, Skills Challenge, the actual All-Star Game, and a concert from Mr. 305 himself. Here’s what you need to know before the fun begins tonight at 9 p.m. ET. Dale.