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👟 And runnin’, runnin’👟 And runnin’, runnin’
Ico For All launches first-ever women’s decathlon to address gender inequity
Women-led sports nonprofit Ico For All is fighting to include women in the age-old sport of decathlon. On Wednesday, the org announced it would host the inaugural Women’s Decathlon World Championships in Geneva, Ohio, next month to coincide with the men’s Olympic event in Paris — where women still can’t compete.
July 19, 2024
💰 Work hard, pay harder💰 Work hard, pay harder
WNBA secures $2.2B for historic 11-year media rights deal
🏀
The WNBA just netted another record — this time, for the most lucrative media rights contracts in women’s sports history. On Tuesday, The Athletic reported the WNBA signed three media rights deals alongside the NBA for a grand total of $2.2B over the next 11 years — and they’re likely not done yet.
July 19, 2024
🏒 What’s going on?🏒 What’s going on?
Troubling allegations of workplace abuse within PWHL Minnesota
🏒
Less than two months after hoisting the inaugural Walter Cup, PWHL Minnesota is facing troubling allegations of bullying and verbal abuse amid an offseason already rife with controversy. As detailed on the latest episode of The GIST of It, here’s a timeline of the fallout that followed Minnesota’s championship win on May 29th.
July 17, 2024
👍 The good👍 The good
The pros and cons of NIL
It's complicated, to say the least.
July 17, 2024
📸 A seat at the table📸 A seat at the table
Google Pixel inks historic partnership with WNBPA, NWSLPA, and USWNTPA
After signing recent WNBA and NWSL partnerships, Google wanted to further support athletes in these leagues. So it worked with rights licensing agency OneTeam Partners to form a historic partnership yesterday with the WNBPA, NWSLPA, and USWNTPA that makes Google Pixel the official mobile phone of the unions and the sponsor of marquee union events.
July 17, 2024
⛳ It’s the oldest story in the world⛳ It’s the oldest story in the world
The 152nd Open championship begins from Scotland tomorrow
⛳
The final men’s golf major of the season tees off from the birthplace of the sport tomorrow, with a record $17M purse and the Claret Jug — golf’s most coveted trophy — on the line. Fore!
July 17, 2024
💫 Stars showed out on the adidas Blue Carpet for the CCYAA Classic💫 Stars showed out on the adidas Blue Carpet for the CCYAA Classic
Together With
💫 Stars showed out on the adidas Blue Carpet for the CCYAA Classic
🏀
This feature is brought to you by adidas and the Canadian Chinese Youth Athletic Association (CCYAA), a non-profit that improves access to sports and community for Toronto-area youth.
July 17, 2024
✏️ The terms of the deals✏️ The terms of the deals
Everything you need to know about NIL in 2024
NIL has taken college sports by storm — and women are cashing in more and more
July 15, 2024
🥓 Smell what’s Cookin’🥓 Smell what’s Cookin’
Olympic synchronized divers team up for winning marketing play
Parity, the sponsorship platform dedicated to connecting brands with women athletes, helped land an especially delicious brand deal last week. Last Wednesday, the Minnesota Pork Board announced that synchronized diving duo Kassidy Cook and Sarah Bacon are joining Team Pork with the hashtag #CooknBacon.
July 15, 2024
🎾 Slam, slam oh hot damn🎾 Slam, slam oh hot damn
Carlos Alcaraz and Barbora Krejčiková win the 2024 Wimbledon singles titles
🎾
The final Grand Slam tournament before the Olympics did not disappoint, with history made on the grass courts at the All England Club. Truly serving.
July 15, 2024
🏆 It was coming all along🏆 It was coming all along
No. 8 Spain wins record-setting fourth Euro championship
⚽
No. 8 Spain secured a record-breaking fourth Euro championship yesterday, topping No. 5 England 2–1 to cap off an epic undefeated tourney run. Here’s how La Roja got their 24 karat on.
July 15, 2024
🎮 Pass the controller🎮 Pass the controller
Saudi Arabia lands hosting rights for 2025’s inaugural Olympic Esports Games
🎮
On Friday, the National Olympic Committee (NOC) of Saudi Arabia and the International Olympic Committee (IOC) finalized a 12-year deal that awards the Gulf nation hosting rights of next year’s inaugural Olympic Esports Games.
July 15, 2024
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