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🏀 And then there were four🏀 And then there were four
Team USA headlines star-studded women’s basketball semis
🏀
After the American men avoided what would’ve been one of the biggest upsets of the Games and advanced to the gold medal matchup yesterday, women’s basketball takes center stage today when the stacked semis tip off in a few hours. Hoop yeah.
August 09, 2024
🏀 It’s showtime🏀 It’s showtime
Everything you need to know about the Paris Olympics men’s basketball semis
🏀
A whopping 25 NBAers are suiting up across the four remaining countries, so expect action aplenty in today’s men’s basketball semis, with winners advancing to Saturday’s gold medal game.
August 08, 2024
👟 Catch her if you can👟 Catch her if you can
Sydney McLaughlin-Levrone going for repeat gold in women’s 400m hurdles
🏃‍♀️
Clear your cal for 3:25 p.m. ET, because an epic showdown is about to hit the purple track of Stade de France — American hurdler and world record holder Sydney McLaughlin-Levrone will take on her rival, Femke Bol of the Netherlands, in one of the Games’ most difficult races. On your mark, get set, let’s go.
August 08, 2024
🤸 The Biles II, Tour🤸 The Biles II, Tour
Simone Biles and Athleta team up for post-Olympic gymnastics tour
🤸
Everyone loves Team USA’s women’s gymnastics squad — just ask the 12.7M who watched them win gold last week. And to capitalize on this Olympic hype, prominent Simone Biles sponsor Athleta is putting on a sophomore edition of its U.S. gymnastics tour.
August 07, 2024
💰 Follow the leader💰 Follow the leader
Sports industry experts weigh in on the game’s latest trends
Accounting firm PricewaterhouseCoopers (PwC) released its annual Global Sports Survey last Friday. The report surveyed 411 sports leaders from across 46 countries to distill a global perspective on the industry today, while also sharing short-term predictions.
August 07, 2024
🥊 Cutting through the noise🥊 Cutting through the noise
Algerian boxer Imane Khelif will fight for gold amid unwarranted gender controversy
🏅
Algerian boxer Imane Khelif will fight for a gold medal on Friday after winning yesterday’s 66kg semifinal, a moment of should-be celebration that’s been marred by unwarranted controversy due to a swarm of misinformation surrounding her gender.
August 06, 2024
🏀 On top of the world🏀 On top of the world
Team USA women’s basketball takes on Nigeria in Paris Olympics quarter-finals
🏀
The 5x5 women’s basketball knockout stage is underway as you read this: The quarter-finals tipped off at 5 a.m. ET and will culminate with seven-time defending gold medalists Team USA vs. Nigeria at 3:30 p.m. ET. Here’s a look at the hoopin’ by the numbers.
August 06, 2024
⚽ Running on adrenaline⚽ Running on adrenaline
Everything you need to know about the Paris Olympics women’s soccer semifinals
⚽
Twenty-two games and 12 days later, four teams remain in medal contention in Paris, with two epic semis on deck today: No. 5 USWNT vs. No. 4 Germany followed by No. 1 Spain vs. No. 9 Brazil.
August 05, 2024
🥇 Channeling positive energy🥇 Channeling positive energy
2024 Paris Olympics continue to draw record viewership across global platforms
The 2024 Paris Olympics have been a return to form for athletes and media companies alike. On Saturday, International Olympic Committee president Thomas Bach divulged a few key numbers that prove the Games are so back after a post-pandemic slump.
August 05, 2024
⚽ Gotta keep your head up⚽ Gotta keep your head up
No. 8 CanWNT lose in Paris Olympics quarter-final, but hope remains
⚽
Embattled No. 8 CanWNT lost Saturday’s quarter-final (QF) 4–2 in a penalty shootout to No. 4 Germany, ending their gold medal defense and exiting the Olympics without hardware for the first time since 2008. But in a tourney plagued by off-field drama, the red and white deserve all the flowers for an impressive, tear-soaked run made against all odds. Onwards and upwards.
August 04, 2024
👀 Pulse check👀 Pulse check
SponsorPulse offers context on demographics primed for Olympic messaging
The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.
August 02, 2024
⏰ Here for the hype, man⏰ Here for the hype, man
Flavor Flav demonstrates celebrity impact on women’s sports sponsorship
Flavor Flav’s support of the U.S. women’s water polo team has been the feel-good story of Paris 2024. The iconic rapper’s long-term financial investment in the team and in women’s Olympic sports in general shows the power individual celebs have to drive media coverage and sponsorships to help level the playing field.
August 02, 2024
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