There might still be snow outside your window and a chill in the air, but get your glove ready because softball season is almost here.

This week’s slate of women’s basketball games features several top-25 contests with major postseason implications. With March just one month away, the stakes are officially raised.

The sports media landscape has long been dominated by white men, but that’s changing with an increasing number of women clipping on mics and crushing it on air — and that’s exactly where these four hoop-tastic Black women thrive.

The PWHL is on international break, but that doesn’t mean you can’t get your women’s hockey fix. The Rivalry Series — aka the spicy, icy five-game showdown between the Canadian and American national teams — is back on the ice. Drop that puck.

Birth control company Opill leveled up its WNBA partnership yesterday by increasing its collegiate campus presence. The two brands teamed up with the Black Women’s Health Imperative for IRL activations designed to inform Black women about their reproductive health and improve health equity while reaching another crucial demographic: college students.

This week, Google released its January Google Trends data report on search engine insights across sports. The data reflected key topics driving the conversation across women’s sports, including Unrivaled’s launch, NWSL expansion, and unexpected Australian Open winner Madison Keys.

Just one month into 2025 and a handful of indoor track athletes are already making it their year with broken records aplenty.

Don’t get too comfortable, college basketball fans. Your favorite team could be on the move in today’s AP Poll after a Saturday chock-full of upsets and epic comebacks.

Jaws dropped across the NBA late Saturday night as news of a stunning blockbuster trade — one that’s sending five-time All-NBA first-teamer Luka Dončić to the LA Lakers and ten-time All-Star Anthony Davis to the Dallas Mavericks — broke while most hoops fans were snug in their beds. That’s right, it’s 1000% real.

The hardwood drama doesn’t end with the NBA — WNBA shakeups continue to shock during the league’s ongoing free agency shenanigans. Let’s dive into the latest W-altering headlines from over the weekend.

Global interest in women’s soccer is rising, making for an increasingly competitive international market. And as covered in last week’s episode of The GIST of It, the women’s side differs from the men’s: The NWSL has historically had top billing when it comes to developing and recruiting talent.

Sportico shared insights yesterday about U.S. insurance giants backing away from advertising in the big game. While insurers aren’t activating around the (very expensive) Super Bowl as much as they used to, companies like State Farm are stepping up spend in a low cost, high ROI space: women’s basketball.