The 2024 Paris Olympics have been a return to form for athletes and media companies alike. On Saturday, International Olympic Committee president Thomas Bach divulged a few key numbers that prove the Games are so back after a post-pandemic slump.

Embattled No. 8 CanWNT lost Saturday’s quarter-final (QF) 4–2 in a penalty shootout to No. 4 Germany, ending their gold medal defense and exiting the Olympics without hardware for the first time since 2008. But in a tourney plagued by off-field drama, the red and white deserve all the flowers for an impressive, tear-soaked run made against all odds. Onwards and upwards.

The Olympics are well underway, but there’s still key emerging data around the Games that can inform future marketing strategies. Sponsorship insight platform SponsorPulse analyzed demographic data from four different countries — the U.S., Canada, U.K., and France — and offered insights on the audience tuning in to Paris 2024.

Flavor Flav’s support of the U.S. women’s water polo team has been the feel-good story of Paris 2024. The iconic rapper’s long-term financial investment in the team and in women’s Olympic sports in general shows the power individual celebs have to drive media coverage and sponsorships to help level the playing field.

Don’t let the drone use denials distract you — tomorrow is all about the on-field footy action, with an epic day of quarter-final clashes ahead.

The one and only Simone Biles landed back on top of the Olympic all-around podium yesterday, winning her sixth gold medal following a tight competition against Brazil’s Rebeca Andrade (silver) and her Team USA compatriot, Sunisa Lee (bronze). With countless stars in attendance and numerous records broken, let’s look at the flippin’ epic final by the numbers before the individual events begin tomorrow.

It came down to the final whistle, and now the Olympic women’s soccer quarter-finals (QF) are officially set, with eight of the 12 teams advancing to the knockouts.

The NWSL’s Angel City FC (ACFC) further leaned into its namesake by launching a new philanthropic branch called the Angel City Impact Fund on Monday. It’s the latest way the club is making good on its intention to give back to the LA community, a plan that has engendered love — and a fiercely loyal fandom.

NBC’s Olympic viewership is way up after a post-COVID slump deterred its Tokyo 2020 and Beijing 2022 audiences — and so are the network’s spirits (and ratings). As Paris 2024 rolls on, the exclusive U.S. Olympic broadcast partner is learning to leverage its revamped linear and digital distribution.

By the end of the day, we’ll know who’s joining No. 1 Spain and the No. 5 USWNT in the women’s soccer knockout round, with six spots left and six stellar group stage finale games on deck beginning today at 11 a.m. ET.

Still weeks out from her 18th birthday, Toronto’s own Summer McIntosh has already become the face of Team Canada in Paris. Talk about making a splash.

Yesterday, No. 8 CanWNT formally appealed the six-point deduction handed down by FIFA in the wake of their ongoing drone scandal. A resolution could be imminent as the case is fast-tracked before group stage games conclude…tomorrow. Buckle up.