Let’s get personal. The GIST is joining forces with dedicated women’s sports marketing and sponsorship platform Parity to launch our new Athlete Roster offering, which will integrate athlete talent into branded content shared between our platforms. The first-of-its kind partnership allows both companies to uplift women athletes in a brand new way.

Warmer weather means softball and baseball, and these three-game weekend series will put you in a springtime mood.

On Wednesday, legendary Trojan running back Reggie Bush was reinstated as the 2005 Heisman Trophy winner, college football’s MVP award, 14 years after he was stripped of the honor.

Before the W season tips off on May 14th, there’s preseason — and before preseason, there’s training camp. For experienced pros, each team’s camp provides a chance to jell with new and old teammates and get back into the swing of the season. But, for recently-drafted rookies and older, unaffiliated players who receive training camp contracts, these are high-stakes tryouts. While they sign on to practice with the team through preseason, an official WNBA debut is far from guaranteed.

After close calls in both Denver and New York on Monday, the Milwaukee Bucks became the first home team to lose this postseason after the Indiana Pacers beat them 125–108 last night.

There were a few icy missteps in last night’s playoff action, but the Canadian teams have plenty of time to get back on track as the seven-game first round series continue.

Today, the NWSL Players Association (NWSLPA) and Ally agreed to a multiyear extension of their existing sponsorship deal through 2027. The recommitment comes as Ally continues to advance its 50/50 Pledge goal and further proves the viability of partnering with pro players unions in women’s sports.

Hugfest, incoming — the 2024 NFL Draft begins from Detroit, Michigan, tomorrow at 8 p.m. ET, with a particularly stacked draft class waiting to hear their names called. The pick is (almost) in.

The 2024 NFL Draft begins tomorrow at 8 p.m. ET on ABC and ESPN.

Women’s golf is having a moment, and the NCAA is adding to the momentum with today’s 2 p.m. ET national championship selection show on the Golf Channel.

Caitlin Clark continues to dominate headlines as she heads into her first WNBA season. While we wait for Clark to bring her game to the Indiana Fever’s court, here’s the latest on how she’s changing the women’s basketball (business) game.

The U.S. Department of Education released updates to Title IX regulations that allow student-athletes accused of sexual misconduct to avoid suspension until university investigations conclude.