Basketball

Before we dig into all the hoopla to come, let’s take a look back at Unrivaled’s stellar 2025 debut. Unrivaled was launched in part to provide hoopers with a domestic playing option during the WNBA offseason, a welcome addition to the (increasingly crowded) women’s basketball landscape.

January 05, 2026

Celebrating the holidays with a heaping helping of basketball and football

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Save one lockout-canceled holiday in 1998, the NBA’s top teams have met on December 25th each year since 1947, just one year after the Basketball Association of America (which later became the NBA) was formed.

December 24, 2025

The four hottest players in NCAA women’s hoops this week

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Four hoopers are heating up the hardwood.

December 12, 2025

Paige Bueckers makes waves with snack product launches as women athletes win over Gen Z consumers

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Last week, Good Eat’n — a plant-based snack brand launched by NBA legend Chris Paul — announced that WNBA phenom Paige Bueckers joined the company as an equity partner and will launch her own new snack called Ragerz.

December 11, 2025

Angel Reese offers playbook on how athletes and brands can capitalize on authentic off-court experiences for Gen Z

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“At this point, Angel Reese is as much of a socialite as she is a basketball player,” writes Marie Claire’s Ariel Baker in an article singing the 23-year-old’s praises, lauding Reese’s iconic French twist while sitting front-row at a Chanel show in NYC while effusing about being “obsessed with her duality.”

December 06, 2025

Latest WNBA CBA negotiation details could impact spring marketing plans

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December 04, 2025

Breaking down the WNBA’s latest Collective Bargaining Agreement proposal

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ICYMI, the WNBA and its players association agreed to a six-week collective bargaining agreement (CBA) extension on Sunday. One day later, the league dropped its latest proposal…and raised a whole lot of eyebrows. As the WNBPA questions the league’s math amidst plans to reject the offer, we’re breaking down what was included and where things stand now.

December 03, 2025

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

Sports Business

Disney+ will show NBA games in the Philippines as the streamer leverages unique access to global sports markets

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November 20, 2025

This week, the NBA announced a new Disney+ deal that puts games on the platform in the Philippines. When Disney+ acquired exclusive European UEFA streaming rights in June, we predicted the possibility of Disney leveraging its global streaming access to start building a stable of sports media rights.

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The GIST of It Podcast

Ep #520

Banned for accepting tuition money: Diving into the complicated NCAA sports landscape

January 06, 2026

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Banned for accepting tuition money: Diving into the complicated NCAA sports landscape

The college sports landscape is a wonky place.

And that’s an understatement. Between NIL rules, the transfer portal, and constantly changing eligibility requirements, it’s tough to keep up with what is and isn’t allowed.

That’s why we’re taking today’s episode of The GIST of It to directly compare two college athletes: Baylor men’s basketball center James Nnaji and Augsburg University runner Mohammed Bati. Nnaji was drafted to the NBA in 2023 but is now competing as a college athlete, while Bati has been banned from competing after accepting $6K in donations to pay his tuition. Make it make sense.