Basketball

Two iconic WNBA chapters come to a close

A thrilling 330 regular-season games later, the WNBA first-round matchups are officially set. While you wait for that aforementioned playoff preview and start planning your women’s basketball bracket, let’s reminisce about two iconic chapters that are coming to a close.

September 25, 2026

Adidas announces multiyear partnership with Unrivaled

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Adidas signed a new multiyear partnership with Unrivaled yesterday, becoming the league’s official uniform and performance apparel partner starting in the 2027 season, a switch from its initial deal in 2024 with Under Armour.

September 24, 2026

Toronto Tempo enter the offseason with optimism

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Throw on a pair of shades because the future’s looking bright for Toronto hoops, from Raptors returnee Kawhi Leonard inking a two-year, $115M extension to the Tempo’s outlook for next year. As the WNBA regular season winds down, let’s look at what’s to come for the 2026 debutants.

September 23, 2026

WNBA postseason seeding to come down to the wire

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September 23, 2026

Upshot league continues making moves after completion of inaugural season

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In case you needed a reminder, the Upshot League debuted in May in hopes of fulfilling a much-needed development gap for the WNBA. While the 5v5 league isn’t associated with the W like the G League is with the NBA, it allows more women to stay game-ready and offers professional scouts an easy way to track talent when roster spots open up from inevitable injuries.

September 22, 2026

Looking at three decades of the cultural impact of WNBA fashion

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The WNBA is the most-followed women’s sports league in the world, and its 30th anniversary has been a celebration of the players and the everyday people contributing to that achievement. From a branding perspective, the W has always been one-of-one, and the look and feel of this league is just as remarkable and impactful today as it was in the 90s.

September 19, 2026

Three things to watch as the WNBA regular-season winds down

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The WNBA’s most-viewed season returned to the hardwood with last night’s five-game slate. The on-court action is thrilling as ever, but scoreboard watching is what’s en vogue as the postseason looms. Let’s discuss.

September 18, 2026

New data underscores a record-breaking regular season for the WNBA

Sports Business

New data underscores a record-breaking regular season for the WNBA

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September 17, 2026

Over 1.2M people watched Team USA win its fifth consecutive FIBA Women’s Basketball World Cup despite competing with the US Open men’s final and the NFL’s first Sunday of the season. Needless to say, fans are ready for more hoops.

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The GIST of It Podcast

Ep #592

A women’s college hoops star is being detained by ICE

September 24, 2026

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A women’s college hoops star is being detained by ICE

Kentucky State University women’s basketball star Amina Seck was detained by the U.S. Immigration and Customs Enforcement, aka ICE, a month-and-a-half ago and remains in custody at the Grayson County Detention Center. Seck is from Senegal and was arrested while traveling with her team in August, reportedly over an expired student visa. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz discuss this important story, as Seck remains in custody.