
Sports Business
New Endy partnership illustrates value of partnering with Canadian WNBA athletes
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May 12, 2026
Canadian mattress brand Endy is returning as the WNBA’s official sleep partner in Canada, touting a new campaign that stars Canadian athletes across the league. The move doubles down on impressive fan growth in the country, which both Canadian and multinational brands are noting.
Read Full StoryThe GIST of It Podcast
Ep #563Hiding in the bathroom and watching soccer with Trinity Rodman
June 11, 2026

You know what kind of soccer player Trinity Rodman is — but what kind of soccer fan is she? Find out on today’s episode of The GIST of It. Executive producer Alessandra Puccio sat down with the USWNT and Washington Spirit star to discuss the national team’s recent win in Brazil, Rodman’s World Cup watching plans, and her new summer of soccer partnership with State Farm. Jake better watch out.






















