The GIST

NBA and NHL Conference Finals in full swing

Another day, another postseason triple-header. In case you ran out of screens for the men’s action, here’s what’s happening in the NBA and NHL.

May 23, 2025

WNBA’s opening weekend draws impressive viewership and generates bigger brand exposure

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This weekend, the WNBA season tipped off on several networks, and the results are in: Interest in the league is widespread across teams and platforms, illustrating how everyone should harness the WNBA’s popularity however they can.

May 21, 2025

High-stakes postseason action continues across PWHL, NHL, and NBA

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There’s no season quite like the postseason, especially after last night’s triple-header of Game 1s in the PWHL, NHL, and NBA. The stakes couldn’t be higher — let’s dive in.

May 21, 2025

WNBA enjoys record numbers of sponsors as new, old brands join the league

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The 29th WNBA season tipped off last Friday with a record 45 official sponsors, including 10 brands that signed on during the past year, according to Sports Business Journal (SBJ). Let’s dive into why these old and new brands are recognizing the potential for brand amplification in the W.

May 19, 2025

Oklahoma City Thunder book first conference final berth since 2016

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After a whirlwind two rounds of high-stakes basketball, it’s on to the conference finals. The Eastern Conference action, featuring a pair of dragon slayers in the NY Knicks and Indiana Pacers, doesn’t tip off until Wednesday, so today’s all about the West. Let’s hoop to it.

May 19, 2025

WNBA and CarMax benefit from free early-season content offerings

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Yesterday, the WNBA announced that partner CarMax activated its Tip-Off Test Drive promotion once again, meaning fans can catch the beginning of the season on WNBA League Pass for free. Sponsoring exclusive, free content is a fantastic way to rev up positive brand association, which is especially key in a space where consumers reward their favorite sponsors.

May 16, 2025

Sports Innovation Lab shares data insights on WNBA fans

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With the WNBA season tipping off tomorrow, we’re seeing an increase in aspirational companies choosing to partner with the W. And according to the latest data insights from Sports Innovation Lab (SIL), there’s a reason why brands like Fenty Beauty are choosing the WNBA, especially teams like the NY Liberty and Golden State Valkyries.

May 16, 2025

Sports News

Who are the Boston Celtics in the wake of Jayson Tatum’s injury?

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May 16, 2025

Believe it or not, it’s nearly time for the conference finals with two tickets already punched by the Indiana Pacers and Minnesota Timberwolves. That said, there are still some lingering questions keeping us up at night. Forget counting sheep — let’s dig in.

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The GIST of It Podcast

Ep #461

Getting chippy in the PWHL Finals, plus our expansion draft rules reaction

May 22, 2025

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Getting chippy in the PWHL Finals, plus our expansion draft rules reaction

The PWHL Finals are off to a raucous start.

The defending champ Minnesota Frost fell in overtime to the upstart Ottawa Charge in Tuesday’s Game 1 — but the box score only tells half the story. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz share their thoughts on a player that’s making headlines for all the wrong reasons before shifting gears to the latest news about the upcoming expansion draft. Drop that puck.

This episode is sponsored by our friends at SharkNinja. As one of the founding partners of the PWHL, SharkNinja is committed to growing the women’s game and providing unparalleled support for women in sports, from the rink to the podcast booth and beyond. Check out their full line of incredible products, including their viral hair styling tools, at www.sharkclean.ca.

Additionally, this episode is supported by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.