Basketball

WNBA CBA agreement is a win for league, players, and brand partners

The WNBA and WNPBA reached a verbal agreement on their CBA yesterday, just 51 days before season tip-off. The news is considered a major win for both parties as well as W fans, but there are other players at stake with a lot pinned on the success of this deal: The W’s confirmed and prospective brand partners. Let’s explore what this new CBA means for everyone.

March 19, 2026

Breaking down 2026 women’s March Madness

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Hooping for their NCAA–record extending 13th natty title, the reigning champs are even better this season led by Player of the Year frontrunner sophomore Sarah Strong and grad student Azzi Fudd. The Huskies are unquestionably the team to beat, pummeling opponents by 38.4 points per game on average and riding a 50-game win streak into the Madness.

March 18, 2026

Everything you need to know about 2026 men’s March Madness

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Duke Blue Devils (East): The No. 1 overall seed came tantalizingly close to an undefeated season — their two losses were by a combined four points. Led by freshman phenom Cameron Boozer, the Blue Devils’ only weakness is the absence of guard Caleb Foster, who broke his foot on March 7th. Legendary coaches abound in their region, but head coach (HC) Jon Scheyer can hang with the best.

March 17, 2026

The Sports Bra teams up with WPBA to support storytelling, community around women’s basketball developmental league

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The Sports Bra and the Women’s Premier Basketball Association (WPBA) — a developmental women’s league similar to the NBA’s G League — announced a strategic partnership that will use the sports bar’s reach among women’s sports fans to promote the WPBA as it looks to strengthen relationships with the WNBA and sponsors.

March 17, 2026

Checking in on the NCAA men’s basketball conference tournaments

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Dust off your dancing shoes because March Madness is right around the corner with Selection Sunday slated for, you guessed it, this Sunday. Most of the women’s conference tournaments have already wrapped, but the men are in the thick of it. Let’s shimmy into the latest.

March 13, 2026

ATX Open, Unrivaled demonstrate the value of building player-centric facilities for athletes

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Last week, Front Office Sports covered the ATX Open’s rage room, an idea that came from Jessica Pegula on the podcast she launched alongside Madison Keys, Jennifer Brady, and Desirae Kawczyk. After countless women players have been criticized for showing their frustrations on the court, Pegula argued athletes need this — and the tournament agreed.

March 10, 2026

March 10th deadline looms as WNBA CBA negotiations continue

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The WNBA’s self-imposed March 10th collective bargaining agreement (CBA) deadline is…tomorrow — and despite the exchange of highly-classified counterproposals over the weekend, the two sides have yet to agree on a new deal. Let’s hoop to it.

March 09, 2026

A guide to the NCAA women’s basketball conference tournaments

Sports News

A guide to the NCAA women’s basketball conference tournaments

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March 04, 2026

March Madness is nearly here, but first conference tournaments serve as the perfect warmup, with NCAA squads fighting for rivalry wins, trophies, and most importantly, automatic bids to The Big Dance. The women’s action gets underway today — let’s boogie right into this primer.

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The GIST of It Podcast

Ep #540

Are you primed for the Madness?

March 19, 2026

Listen on Apple Music Listen on Spotify

Lace up those dancing shoes. It’s time to boogie.

Men’s March Madness officially begins today, with the 64-team first round tipping off at 12:15 p.m. ET. Before the guys and gals hit the hardwood, co-hosts Steph Rotz and Lauren Tuiskula are going all in with a Big Dance primer, spending this episode of The GIST of It talking about the top storylines in the men’s and women’s tourneys. Gimme gimme, shimmy shimmy.