Basketball

WNBA eyes international expansion as global athletes, fans develop ties to league

For the WNBA’s 30th season, the league is looking back — and abroad. Three of the first 12 WNBA Draft picks were international, including No. 3 Awa Fam Thiam from Spain. It makes sense to lure stars stateside as the league hopes to build fandom abroad: W commissioner Cathy Engelbert said she’s “heavily looking at” staging international WNBA games.

April 16, 2026

Drama abounds in NBA Play-In Tournament

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Two games in, and the NBA Play-In Tournament is already doing what it does best — stirring up chaos. Official playoff berths are on the line, and the high-stakes hoopla has only just begun.

April 15, 2026

WNBA free agency and the entry draft: An exercise in roster building

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WNBA free agency has lived up to the hype, with a myriad of moves coming after the official signing period opened on Saturday. All that action has set the stage for tonight’s 7 p.m. ET three-round entry draft in NYC. Keep those notifications on — women’s basketball never sleeps.

April 13, 2026

The impact of the 65-game rule on the NBA MVP race

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The NBA postseason picture is taking shape ahead of the regular-season finale on Sunday. And while the Eastern Conference middle-of-the-standings traffic jam is intriguing, the league MVP race is providing the real drama. The culprit? A little something called the 65-game rule. Let’s discuss.

April 10, 2026

WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary

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On Tuesday, the WNBA launched its campaign to celebrate its 30th season. The initiatives play into the nostalgia love among W fans, and we chatted with WNBA business growth AVP Keri Lenker last week about the league’s plans, the data that informed the campaign, and why brands are jumping on the bandwagon. All aboard.

April 09, 2026

WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers

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On March 31st, WNBA star Lexie Hull co-launched Forta, a skincare brand designed for athletes. She’s amplifying her brand on Faves, a new platform that allows athletes to recommend products they actually use.

April 09, 2026

The WNBA free agent frenzy is underway

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Whether it’s Angel Reese’s jaw-dropping trade to the Atlanta Dream or the free agent frenzy that’s only just begun, the WNBA keeps making headlines ahead of its milestone 30th season. No time to waste — let’s hoop right to it.

April 08, 2026

Angel Reese’s move to the Atlanta Dream to have massive business implications

Sports Business

Angel Reese’s move to the Atlanta Dream to have massive business implications

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April 07, 2026

In a shocking, blockbuster trade yesterday, the Chicago Sky sent Angel Reese to the Atlanta Dream for Atlanta’s first-round picks in 2027 and 2028. It’s a bold move that the Dream believes will revamp their roster, but also has implications beyond the court. Does this mean Chi-Town Barbie is now A-Town Barbie? Let’s explore.

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The GIST of It Podcast

Ep #546

The Masters: The good, the bad, and the pimento cheese

April 09, 2026

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The Masters: The good, the bad, and the pimento cheese

It’s tee time.

The 90th edition of the Masters kicks off at Augusta National today. The Masters isn’t just the first of the PGA’s four major tournaments of the season — it’s also a golf competition steeped in tradition, both good and bad. On today’s episode of the GIST of It, co-hosts Ellen Hyslop and Steph Rotz dive deep on the Masters’ cultural significance, from the lush greens to the tournament’s history of racism and misogyny, before highlighting a few standout players we’re keeping an extra-close eye on this weekend.