Basketball

Everything you need to know about NBA All-Star Weekend

The fun tips off with tonight’s Rising Stars game, the NBA’s annual showcase of the best young talent...well, most of it. Twenty-one rookies and second-year players were drafted onto three teams coached by league legends Vince Carter, Tracy McGrady, and Carmelo Anthony. The fourth team features G League players and is helmed by former NBAer Austin Rivers.

February 13, 2026

Rebel Girls doubles down on sports partnership in new AU Pro Basketball deal

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In an exclusive with The GIST today, Gen Alpha girls empowerment brand Rebel Girls (RG) is announcing a new media partnership with Athletes Unlimited’s basketball arm, AU Pro Basketball (AUBB). While basketball has been a priority for RG, evidenced by activations with A’ja Wilson and Sabrina Ionescu, this is the brand’s first foray into hoops at the organizational level.

February 03, 2026

Unrivaled breaks women’s basketball attendance record with Philadelphia Tour Stop

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Sorry if we sound like an, ahem, broken record, but blame it on Unrivaled because the innovative women’s basketball 3v3 league just keeps setting new standards — and Week 4 isn’t even over. Let’s discuss yet another weekend of smashed ceilings.

February 02, 2026

New WNBA franchises embrace winning marketing tactics as they build local hype

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Though the WNBA’s 2026 season schedule remains up in the air due to ongoing CBA negotiations, forthcoming W franchises are rolling ahead with preseason marketing campaigns.

January 29, 2026

Breeze BC’s Dominique Malonga throws down first Unrivaled dunk of the season

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Unrivaled unveiled the coolest jerseys in the game this weekend, then backed them up with highlight-reel hoops. Look good, feel good, play good, indeed.

January 26, 2026

Vanderbilt women’s basketball is off to their best start in program history

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Only two undefeated teams remain in women’s college basketball. As expected, one of them is the defending champs, No. 1 UConn, but the other — No. 5 Vanderbilt — is an unexpected powerhouse. Ahead of the Commodores’ 3 p.m. ET Sunday showdown vs. No. 2 South Carolina, let’s break down the Black and Gold’s serendipitous success.

January 23, 2026

Breeze BC’s Paige Bueckers drops Unrivaled career-high 37 points in win

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Fire ’fits, helpful hands, and one certified walking bucket? Yep, Unrivaled had it all over the weekend. Here are the headlines emerging from the innovative 3v3 league’s second weekend of action.

January 21, 2026

History and records on the line in Unrivaled Week 2

Sports News

History and records on the line in Unrivaled Week 2

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January 15, 2026

ICYMI, innovative 3v3 women’s basketball league Unrivaled is off and running in Miami, with records falling left and right. We launched Unrivaled Weekly, a Friday newsletter featuring stunning stats and deep analysis, to keep up with all the action — here’s a sneak peek at what you get by subscribing (for free, of course). Buckets on buckets.

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The GIST of It Podcast

Ep #531

Why Norway is dominating the Milano Cortina Olympics

February 17, 2026

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Why Norway is dominating the Milano Cortina Olympics

Norway has the secret sauce for Olympic success.

We’re more than halfway through the Milano Cortina Olympics, and Norway is once again leading the medal count with just 80 athletes competing — an astonishing success rate. What makes the Norwegians so darn good at the Winter Olympics? Today’s episode of The GIST of It aims to find out as co-hosts Lauren Tuiskula and Alessandra Puccio dig into why the Scandinavian country of just 5.6M people absolutely dominates the snow.