A little over a year ago, Cleveland was announced as the WNBA’s 16th franchise after Rock Entertainment Group (REG) paid a historic $250 million expansion fee. Now, the city finally knows who they’ll be cheering for: the Sirens. The club debuted its name and branding on Tuesday at Rocket Arena, the 19.4K-seater stadium where it will begin play in 2028.

So much WNBA news, so little time — here’s everything you need to know from the last couple of days on the hardwood.

Twelve of the WNBA’s 16 teams stood pat at yesterday’s trade deadline, so let’s dissect the two deals that did go through before giving flowers to an undrafted rookie who’s making it rain.

A tunnel ’fit that speaks for itself, eyebrow-raising rumors ahead of Sunday’s 3 p.m. ET trade deadline, one of the best rivalries in basketball on deck — no one does it quite like the WNBA.

Any way you slice it, the 2026 WNBA All-Star Weekend (ASW) in Chicago was a true success, from impressive attendance at the game itself to the many brand activations and presidential pep talks. The event celebrated the power of women’s sports and showcased the profitability of the W. Reaching new heights.

The Group Chat popped off about all things WNBA All-Star Weekend, from the historic three-point contest to the most chaotic livestream in sports to the collection of ’fits that belong in the Louvre. Now, it’s back to reality as the second half of the season tips off tomorrow.

For 2026 WNBA All-Star Weekend (ASW), Delta rolled out a new activation that hits on a few key marketing notes to draw in their target demographic of young women. It involves exclusive membership, loyalty points, and free stuff — all things consumers love. We spoke with Emmakate Young, Delta’s managing director of sponsorships and partnership management, about the airline’s latest campaign and the wins it’s seen since its WNBA partnership has taken flight.

Whatever your priorities ahead of WNBA All-Star Weekend, one thing’s for sure: The league’s best are about to put on a show. Here’s the lowdown on all the hoops happenings.

Last week, the WNBPA announced a partnership with Forme, a unique sports apparel company with patented wearable tech that improves posture (just ask Taylor Swift). We spoke with WNBPA president Nneka Ogwumike, WNBPA executive director Terri Carmichael Jackson, and Forme founder Dr. Stephen Liu about the deal and the opportunities for medtech start-ups in sports.