After seeing its best viewership in 21 years — and the NBA’s instant audience boost for its inaugural In-Season Tournament — the WNBA is ready to revamp its own in-season tourney.

NY Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) published a personal essay on Wednesday about her experience releasing the Sabrina 1s, her first Nike shoe and only the 12th signature shoe in WNBA history.

While ESPN has been a leader for live WNBA coverage, only 4% of its famed 30 for 30 documentary series focuses on women athletes.

Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.

After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.

Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.

Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.

It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.

he multiyear endorsement deal is the company’s first major name, image, and likeness (NIL) signing and its first overall ahead of its 2024 basketball relaunch.

Jonquel Jones isn’t the only one doing numbers during the WNBA Finals — the Liberty, Aces, and the league as a whole are breaking records left and right in yet another season of firsts.

As the WNBA expands its domain, Front Office Sports explored how opinions are split on the optimal franchise ownership model: Is it better to be co-owned with an NBA team or to fly solo?

The WNBA confirmed yesterday that it’s adding an expansion team aligned with the NBA’s Golden State Warriors in 2025, currently known as WNBA Golden State.