Financial services company Citi partnered with Notre Dame yesterday, providing a major assist to the Fighting Irish women’s basketball (WBB) team.

The WNBA Finals started off with a win for the Las Vegas Aces and the league as a whole. The W’s posted several off-court triumphs this week, cementing the 2022 season as one of the best yet.

The WNBA will make a pit stop in Canada next year. Commissioner Cathy Engelbert announced yesterday that the league will play a preseason game in the country in 2023, teasing a wide-ranging growth strategy for the W. Break out the zhampagne.

Back in the States, the WNBA is shooting its shot by taking a multi-pronged approach to land a nine-figure broadcast agreement.

FanDuel is increasing its wager on the WNBA. The company upgraded its sponsorship yesterday to become the W’s official sportsbook and daily fantasy partner.

Google is feeling the FIBA Women’s Basketball World Cup (WBWC) fever.

Coming soon to a screen near you: more women’s college hoops.

Once again, women’s basketball (WBB) is taking the NIL cake. Women earned six of the top 10 spots on ESPN’s most marketable college hoopers list yesterday, with the rankings based on social media following, brand and market affiliations and on-court ability.

WNBA fans will soon have a say in player bonuses.