🏀 Nothing but net (gains)
The WNBA announces an updated Commissioner's Cup format
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After seeing its best viewership in 21 years — and the NBA’s instant audience boost for its inaugural In-Season Tournament — the WNBA is ready to revamp its own in-season tourney.
December 20, 2023
👟 Number 1s
Sabrina Ionescu reflects on releasing her signature shoe
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NY Liberty star Sabrina Ionescu (pronounced yo-NESS-coo) published a personal essay on Wednesday about her experience releasing the Sabrina 1s, her first Nike shoe and only the 12th signature shoe in WNBA history.
December 15, 2023
The details behind Candace Parker's new ESPN documentary
The details behind Candace Parker's new ESPN documentary
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While ESPN has been a leader for live WNBA coverage, only 4% of its famed 30 for 30 documentary series focuses on women athletes.
November 22, 2023
Canada Basketball, MLSE, and the Toronto Raptors announce a unique partnership leading up to the 2024 Paris Olympics
Canada Basketball, MLSE, and the Toronto Raptors announce a unique partnership leading up to the 2024 Paris Olympics
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Canada Basketball, Maple Leaf Sports & Entertainment (MLSE), and the Toronto Raptors announced a unique partnership initiative on Wednesday to promote the NBA team’s imagery during Team Canada’s 2024 Paris Olympics run.
November 03, 2023
The WNBA pauses expansion plans to Portland
The WNBA pauses expansion plans to Portland
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After the Bay Area won its bid for the WNBA’s 13th franchise, it seemed like a slam dunk for Portland to receive the 14th…until it didn’t.
November 03, 2023
The WNBA announced a multiyear partnership with Skims
The WNBA announced a multiyear partnership with Skims
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Today, the basketball league announced a multiyear partnership with Skims that makes Kim Kardashian’s shapewear brand its official underwear partner.
October 30, 2023
Overtime announces high school girls basketball league
Overtime announces high school girls basketball league
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Overtime — the youth sports brand that’s taken over social media — is following up the success of its Overtime Elite (OTE) pro youth basketball league with another initiative.
October 25, 2023
WNBA Finals Game 4 by the numbers
WNBA Finals Game 4 by the numbers
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It’s not just the Las Vegas Aces who won (again!) in a Game 4 nail-biter against the New York Liberty: the fans, the WNBA, and the media landscape also cashed in.
October 23, 2023
LSU star Angel Reese signs a multiyear endorsement deal with Reebok
LSU star Angel Reese signs a multiyear endorsement deal with Reebok
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he multiyear endorsement deal is the company’s first major name, image, and likeness (NIL) signing and its first overall ahead of its 2024 basketball relaunch.
October 18, 2023
WNBA Finals by the numbers
WNBA Finals by the numbers
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Jonquel Jones isn’t the only one doing numbers during the WNBA Finals — the Liberty, Aces, and the league as a whole are breaking records left and right in yet another season of firsts.
October 16, 2023
The pros and cons of NBA-WNBA ownership models
The pros and cons of NBA-WNBA ownership models
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As the WNBA expands its domain, Front Office Sports explored how opinions are split on the optimal franchise ownership model: Is it better to be co-owned with an NBA team or to fly solo?
October 16, 2023
The WNBA adds an expansion team in the Golden State
The WNBA adds an expansion team in the Golden State
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The WNBA confirmed yesterday that it’s adding an expansion team aligned with the NBA’s Golden State Warriors in 2025, currently known as WNBA Golden State.
October 06, 2023