WNBA ticket demand is at an all-time high: This year’s All-Star Game sold out within a day, and according to ticket sales platform StubHub, the W is much more popular this season. At a time when the industry needs to know where W fans are showing up, here’s more insight from StubHub’s data as we approach May 16th’s season tipoff.

Like your friends in their late twenties, NBA teams are on very different trajectories: Some are preparing for the start of the second round, others are still locked in a tightly-contested first-round series, and a few more are catching flights to Cancun. Let’s dig in.

Yesterday, the WNBA made history (again) by announcing that all games in its expanded preseason slate will be broadcast or streamed this year. The move comes as the W continues to monetize its product, and with this whole new chunk of games, brands can reach WNBA superfans like never before.

Despite what the now-eliminated Miami Heat would have you believe, it’s not nearly quitting time — the postseason NBA fun has only just begun as the feisty first-round matchups continue. Nothing but net (and drama).

It’s only been a few weeks since Paige Bueckers was drafted to the WNBA’s Dallas Wings, but the entire ecosystem is already benefiting from the “Bueckers Effect.”

Spring cleaning on the to-do list? Take inspo from the Oklahoma City Thunder, who busted out the brooms to sweep the Memphis Grizzlies on Saturday and became the first team to advance to the second round. While the juggernaut Cleveland Cavaliers (up 3-0) ready cleaning supplies of their own for a potential sweep of the Miami Heat tonight at 7:30 p.m. ET, every other squad is preparing for a battle of attrition. That’s the postseason, baby.

The March Madness superstars may be done dancing, but the high-stakes hoopla is far from over. Tonight marks the start of the drama-filled NBA Play-In Tournament, so today’s special edition has everything you need to know about the postseason action ahead. Let’s ball.

The hype around projected No. 1 WNBA Draft pick Paige Bueckers is reminiscent of last year’s frenzy around aforementioned Fever star Caitlin Clark. Her entry into the league spurred spending around the Fever, the W, and Clark herself, and it seems the same is expected for Bueckers and her potential landing place, the Dallas Wings

On Monday, the Dallas Wings drafted UConn star Paige Bueckers first overall, and she’s expected to bring comparable economic impact as fellow W star Caitlin Clark did when she was drafted by the Indianapolis Fever last year. Let’s review how Clark boosted the local economy and elevated the Fever to one of the league’s most coveted brands.

So before the Dallas Wings are officially on the clock with the No. 1 overall pick, here’s everything you need to know about the always exciting and often emotional night.

It all comes down to this…no, seriously. Fifteen of the NBA’s 20 postseason spots are undetermined with the regular-season finale looming on Sunday, including eight of 10 in the hotly contested Western Conference (WC). Let’s ball.

And with that, the 2024–25 women’s college basketball season has come to an end. Hopefully, you had your notepad handy for yesterday’s sold-out national championship game because No. 2 seed UConn put on an absolute hoops clinic.