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The impact of the 65-game rule on the NBA MVP raceThe impact of the 65-game rule on the NBA MVP race
The impact of the 65-game rule on the NBA MVP race
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The NBA postseason picture is taking shape ahead of the regular-season finale on Sunday. And while the Eastern Conference middle-of-the-standings traffic jam is intriguing, the league MVP race is providing the real drama. The culprit? A little something called the 65-game rule. Let’s discuss.
April 10, 2026
WNBA, NY Liberty launch campaigns to celebrate 30-year anniversaryWNBA, NY Liberty launch campaigns to celebrate 30-year anniversary
WNBA, NY Liberty launch campaigns to celebrate 30-year anniversary
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On Tuesday, the WNBA launched its campaign to celebrate its 30th season. The initiatives play into the nostalgia love among W fans, and we chatted with WNBA business growth AVP Keri Lenker last week about the league’s plans, the data that informed the campaign, and why brands are jumping on the bandwagon. All aboard.
April 09, 2026
WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumersWNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers
WNBA star Lexie Hull explains power of word-of-mouth recommendations among women consumers
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On March 31st, WNBA star Lexie Hull co-launched Forta, a skincare brand designed for athletes. She’s amplifying her brand on Faves, a new platform that allows athletes to recommend products they actually use.
April 09, 2026
The WNBA free agent frenzy is underwayThe WNBA free agent frenzy is underway
The WNBA free agent frenzy is underway
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Whether it’s Angel Reese’s jaw-dropping trade to the Atlanta Dream or the free agent frenzy that’s only just begun, the WNBA keeps making headlines ahead of its milestone 30th season. No time to waste — let’s hoop right to it.
April 08, 2026
Angel Reese’s move to the Atlanta Dream to have massive business implicationsAngel Reese’s move to the Atlanta Dream to have massive business implications
Angel Reese’s move to the Atlanta Dream to have massive business implications
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In a shocking, blockbuster trade yesterday, the Chicago Sky sent Angel Reese to the Atlanta Dream for Atlanta’s first-round picks in 2027 and 2028. It’s a bold move that the Dream believes will revamp their roster, but also has implications beyond the court. Does this mean Chi-Town Barbie is now A-Town Barbie? Let’s explore.
April 07, 2026
No. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championshipNo. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championship
No. 1 seed Michigan to face No. 2 UConn for 2026 NCAA men’s basketball national championship
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As the last of the women’s confetti falls, it’s time for the men’s championship, tonight at 8:50 p.m. ET. No. 1 seed Michigan dismantled No. 1 Arizona 91–73 in Saturday’s Final Four to book their spot in the title game, taking on No. 2 UConn, who outlasted No. 3 Illinois 71–62. Here’s what you need to know ahead of tipoff.
April 05, 2026
UCLA wins program’s first-ever NCAA national championshipUCLA wins program’s first-ever NCAA national championship
UCLA wins program’s first-ever NCAA national championship
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The No. 1 UCLA Bruins are national champions after yesterday’s 79–51 shellacking of fellow No. 1 seed, South Carolina. Childhood dreams were realized, iconic crossovers occurred, and a pair of leather pants came in clutch — let’s relive the magic from this Bruins masterclass.
April 05, 2026
How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurshipHow Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship
How Flau’jae Johnson is taking notes and putting on a clinic in NIL entrepreneurship
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In March, we chatted with Flau'jae Johnson about her collaborations across sport, music, and business as she prepares to pick up her cap and gown in a few weeks before entering the WNBA. Let’s ball.
April 04, 2026
Your guide to the men’s March Madness Final FourYour guide to the men’s March Madness Final Four
Your guide to the men’s March Madness Final Four
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The Final Four is the pinnacle of college basketball, and this year’s men’s slate is fascinating. First up, an unexpected matchup between No. 2 UConn and No. 3 Illinois tips off at 6:09 p.m. ET, followed by a heavyweight bout between No. 1 seeds Arizona and Michigan at 8:49 p.m. ET. Winners advance to Monday’s national championship — no pressure.
April 04, 2026
How free agency could impact the WNBA expansion draftHow free agency could impact the WNBA expansion draft
How free agency could impact the WNBA expansion draft
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The coin has spoken, and the Portland Fire own the No. 1 pick in today’s 3:30 p.m. ET WNBA expansion draft. The Fire and Toronto Tempo will alternate picks in the snake-style, two-round draft, building their inaugural rosters by selecting up to 12 players each from the league’s 13 existing teams.
April 03, 2026
Everything you need to know about the women’s Final Four fieldEverything you need to know about the women’s Final Four field
Everything you need to know about the women’s Final Four field
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If you told us months ago that the women’s Final Four would feature the same programs as last season, we’d have said, “yep, that checks out.” UConn, UCLA, Texas, and South Carolina have lived up to the pre–March Madness hype all tourney long — they’re truly the crème de la crème.
April 03, 2026
Setting the stage for the final two weeks of NBA regular-season actionSetting the stage for the final two weeks of NBA regular-season action
Setting the stage for the final two weeks of NBA regular-season action
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The 20-team NBA postseason field is officially set, but all-important positioning is still up for grabs. Squads will be especially focused on avoiding the always stressful Play-In Tournament — where each conference’s seven through 10 seeds vie for the final two official playoff spots.
April 01, 2026
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