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🎓🏀 Don’t call it a comeback🎓🏀 Don’t call it a comeback
No. 1 seeds Houston and Florida will battle for the men’s national championship tonight
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The Madness isn’t over just yet: No. 1 seeds Florida and Houston will battle for the men’s championship tonight at 8:50 p.m. ET on CBS in the U.S. and TSN in Canada. One (last) shining moment, loading.
April 07, 2025
🏀 That’s a wrap: women’s March Madness by the numbers🏀 That’s a wrap: women’s March Madness by the numbers
NCAA enjoys strong viewership for women’s March Madness
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While viewership of this year’s NCAA women’s March Madness did dip in the post–Caitlin Clark era, women’s basketball fandom is certainly here to stay. The tournament wrapped with a dominant UConn win over South Carolina and so much more: A sold-out crowd, historic audiences, and promising growth.
April 07, 2025
4️⃣ Final Four recap4️⃣ Final Four recap
No. 1 seed South Carolina faces No. 2 seed UConn in 2025 national title game
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Sixty-eight teams and nearly three weeks of women’s hoops Madness later, it all comes down to today’s 3 p.m. ET matchup between the sport’s two modern-day dynasties: the reigning champ No. 1 seed South Carolina Gamecocks and the No. 2 UConn Huskies. Let the countdown begin.
April 06, 2025
🎓🏀 Best day ever🎓🏀 Best day ever
Breaking down the 2025 women’s Final Four
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The sun is shining, women’s March Madness viewership numbers are skyrocketing, and the women’s Final Four is the hottest ticket in Tampa. Just another day in women’s sports.
April 04, 2025
🏀 It’s the final countdown🏀 It’s the final countdown
Your 2025 Men’s Final Four Preview
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One of the chalkiest Final Fours in men’s hoops history hits the court tomorrow, and boy, are we in for a treat. While the lack of Cinderellas in this year’s tourney means less Madness, we have a chance to see the country’s most talented players and (in theory) best squads duke it out for a trip to Monday’s title game. Preemptive chills.
April 04, 2025
🏀 The calm between the storms🏀 The calm between the storms
The women’s Final Four is set as Notre Dame’s Olivia Miles hits the transfer portal
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There’s a mid-week lull in the on-court action ahead of this weekend’s Final Four, but that doesn’t mean there isn’t any hoops news to catch up on. Consider this a chance to catch your breath and prepare for one last weekend of Madness.
April 01, 2025
🎓🏀 Doing it for the plot🎓🏀 Doing it for the plot
South Carolina and UCLA book Final Four tickets, two spots still up for grabs
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We’re smack dab in the middle of the women’s Elite Eight, meaning two Final Four tickets have already been punched and the other two are up for grabs tonight. All hoops, all the time.
March 31, 2025
🏀 Chalk dirty to me🏀 Chalk dirty to me
All four No. 1 seeds advance to the men’s Final Four for the first time since 2008
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All four top teams survived and thrived in the Sweet 16 and Elite Eight this weekend, booking their tickets to the talent-packed main event, which tips off Saturday. Here’s how the chalkiest Final Four in recent memory came together.
March 31, 2025
🤩 Larger-than-life figures🤩 Larger-than-life figures
The off-court icons that define March Madness culture
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March Madness isn’t just a basketball tournament — it’s a cultural event. And while the buzzer-beaters and upsets define the Madness, oftentimes the characters and moments behind-the-scenes live rent-free in our brains for years to come.
March 30, 2025
🎓🏀 A whole lot of hoop-la🎓🏀 A whole lot of hoop-la
Breaking down the No. 2 and No. 3 seed matchups in the women’s Sweet 16
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Half of the women’s Final Four will be locked in by the next time we talk, but first we have to whittle these Sweet 16 squads down to an elite group of eight. Every one of this weekend’s games packs a serious punch, but No. 2 vs. No. 3 seed matchups are always extra spicy. Pour a glass of milk, the Madness awaits.
March 28, 2025
📣 Speak up📣 Speak up
WNBA and key sponsors expand Voice In Sport partnership to empower young fans
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Yesterday, the WNBA and its Changemaker Collective — a group of community-focused brands — extended a key partnership with women-focused digital platform Voice in Sport (VIS). By collaborating with VIS, the W and its partners are able to reach a passionate Gen Z and Gen Alpha fanbase that’s looking to stay involved in basketball, both as players and fans.
March 28, 2025
🎓🏀 Raining treys🎓🏀 Raining treys
SEC dominates first half of men’s Sweet 16
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After a long two days without March Madness action, the first half of the men’s Sweet 16 came in like a wrecking ball last night, with stunning individual performances and all-around SEC dominance.
March 28, 2025
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