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🏀 Because it’s iconic🏀 Because it’s iconic
WNBA breaks attendance record amid epic season
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More than 2.5M fans (and counting) have packed WNBA arenas this year, making 2025 the most-attended season in league history. Amazing what can happen when folks have access to world-class hoops — here’s the latest from the ever-captivating hardwood.
August 22, 2025
🤔 Hold on tight🤔 Hold on tight
Connecticut Sun reportedly exploring multiple options for sale
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The struggling Connecticut Sun, who will officially miss the playoffs for the first time since 2016, aren’t just contending with on-court troubles — the saga surrounding the team’s potential sale is just getting started. Let’s break down yesterday’s fascinating ESPN report.
August 20, 2025
🏀 Not what the doctor ordered🏀 Not what the doctor ordered
Durable Minnesota Lynx continue to set the pace as league-wide injuries mount
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Step aside crab fishermen — the most difficult job in the world isn’t on the high seas; it’s in WNBA arenas across the country, where team medical staff are dealing with a barrage of injuries. Here’s the latest from the league’s injury report.
August 20, 2025
🏀 The life of a hoops girl🏀 The life of a hoops girl
The buzziest headlines from a jam-packed weekend of WNBA action
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Whether it was the league’s first-ever statue unveiling or an expansion logo tattoo, the W movers and shakers are celebrating the past and future. Now, let’s lock in on the present.
August 18, 2025
🏀 Growing pains🏀 Growing pains
The highs and lows of the WNBA’s rapid growth
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Tonight’s WNBA Canada game was set to be a victory lap, celebrating the league’s growth and Toronto as its first Canadian expansion city. But some on- and off-court drama is crashing the party before the 10 p.m. ET tipoff, demonstrating the challenges of a rapid rise to the mainstream.
August 15, 2025
☀️ Sun, two, three☀️ Sun, two, three
WNBA reportedly prefers Houston over bids to keep Connecticut Sun in New England
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This week, Front Office Sports (FOS) shared updates on the ongoing saga surrounding the sale of the WNBA’s Connecticut Sun. In early August, weeks after Steve Pagliuca pledged a record $325M to bring the Sun to Boston, FOS reported the Mohegan Tribe approved the deal, but the W never did.
August 15, 2025
🏀 It’s the final countdown🏀 It’s the final countdown
Playoff positioning headlines the final month of WNBA regular-season action
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All-Star Weekend? Check. Trade deadline? Check. Now it’s full steam ahead to the most important item on the WNBA calendar: the playoffs. With exactly one month left of the regular season, postseason positioning is all that matters. Now the fun really begins.
August 11, 2025
🏀 We’ll always have summer🏀 We’ll always have summer
On-court drama takes center stage in the WNBA’s first-ever Rivals Week
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One of the WNBA’s most controversial rivalries has thankfully reached its denouement — but the spiciest on-court drama is still to come with the league’s inaugural Rivals Week tipping off tonight.
August 08, 2025
🏀 Somethin’ so out of the ordinary🏀 Somethin’ so out of the ordinary
This year’s WNBA trade deadline is different
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Minnesota Lynx superstar Napheesa Collier will sadly be sidelined for the foreseeable future after leaving Saturday’s game early with a sprained ankle. That’s one question answered — but it’s far from the only WNBA query with tomorrow’s 3 p.m. ET trade deadline looming.
August 06, 2025
🏀 Full court press🏀 Full court press
Relo Metrics CEO Jay Prasad shares 2025 WNBA season insights on sponsorship media value
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Last year, Relo Metrics spoke with The GIST about its first year of tracking sponsor media value (SMV) in the WNBA. On Wednesday, we checked in with company CEO Jay Prasad on how the 2025 season so far compares with an explosive 2024 season that generated $136M in SMV for league sponsors.
August 01, 2025
📱 A Gen Z zeitgeist📱 A Gen Z zeitgeist
Overtime Select shares engagement metrics ahead of its second season’s tip-off
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Season two of Overtime Select — the high school girls’ basketball tournament launched by Gen Z sports brand Overtime (OT) last year — tips off on Saturday, so we spoke with OT about its growth numbers and the ROI for brands that want to capitalize on the next generation of women’s basketball stars.
August 01, 2025
🏀 Say it ain’t so🏀 Say it ain’t so
A concerning trend emerges as injuries continue to wreak havoc on the WNBA
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LA Spark Cameron Brink has been cleared to hit the hardwood nearly 13 months after tearing her ACL, but as she prepares to make her highly-anticipated return, injuries continue to wreak havoc across the league — and the repercussions could be far-reaching.
July 28, 2025
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