Long-running sports video game franchise NBA 2K announced expansive in-game WNBA upgrades for its forthcoming NBA 2K25 title yesterday, giving gamers innovative offerings around the league’s biggest players.

From the streets of Paris to the quad

The Olympic break is in the rearview mirror, the trade deadline is looming, and the playoffs start in just over a month. It’s all systems go as the WNBA returns to action tomorrow — here are the top-of-mind questions before the second half tips off.

The Dallas Wings may be having a tough time on the court as they sit at the bottom of the WNBA standings, but they’re making serious bank off of it. A recent 1% stake sale puts the WNBA team at a $208M valuation, a massive jump from Sportico’s $75M valuation for the team in June.

Three-time WNBA All-Star Dearica Hamby has filed a federal lawsuit against the league and her former team, the Las Vegas Aces, alleging unlawful workplace discrimination in relation to her second pregnancy.

After the American men avoided what would’ve been one of the biggest upsets of the Games and advanced to the gold medal matchup yesterday, women’s basketball takes center stage today when the stacked semis tip off in a few hours. Hoop yeah.

A whopping 25 NBAers are suiting up across the four remaining countries, so expect action aplenty in today’s men’s basketball semis, with winners advancing to Saturday’s gold medal game.

The 5x5 women’s basketball knockout stage is underway as you read this: The quarter-finals tipped off at 5 a.m. ET and will culminate with seven-time defending gold medalists Team USA vs. Nigeria at 3:30 p.m. ET. Here’s a look at the hoopin’ by the numbers.

While there’s been a lot of talk about new WNBA brand partners, there’s something to be said for OG league sponsors — like Nike. The athleticwear giant recently celebrated over 25 years with the W, so let’s take a look at some of Nike’s most recent women’s hoops wins.

Ever wonder how much exposure a half-court logo gets? That’s where Relo Metrics — a firm that uses AI to measure sports marketing efficacy — steps in. Last week, Relo spoke with The GIST to share exclusive WNBA insights from its proprietary software that tracks brand exposure.

Two women and one man got the call-up as Team USA goes for gold

This year’s WNBA All-Star Weekend (ASW) became an epicenter for women’s basketball culture like never before, and it was more than just brands (and celebs) showing up at the marquee event. As expected, fans tuned in on TV, which sponsors anticipated and prepped for with numerous ASW activations.