Yesterday, Portland’s WNBA expansion team finally launched its long-awaited brand reveal, showcasing its name and logo as the Portland Fire. While there are some local criticisms about the name, Portland made this decision with significant intentionality, which may have influenced the overall positive response to the name.

This year will mark the fourth edition of WNBA Live at WNBA All-Star Weekend, where 25 event sponsors will offer IRL activations for fans. The efficacy of experiential advertising pairs well with the impressive purchase consideration from women’s sports fans, who boast higher awareness and devotion to sponsors in women’s sports.

With the WNBA All-Star reserves announced, the stage is set for the league’s first-ever All-Star draft tomorrow at 7 p.m. ET — but as some stars align, other W news isn’t nearly as shiny. Let’s dig in.

The WNBA defined the relationship with three new cities on Monday, announcing expansion to Cleveland in 2028, Detroit in 2029, and Philadelphia in 2030. With an 18-team league looming, here are the green, red, and beige flags surrounding the news.

The WNBA tipped off Monday with major news: The league is awarding three new expansion franchises to Cleveland, Detroit, and Philadelphia. Each of the winning bids agreed to pay a record $250M expansion fee — higher than the valuations of half the W — with additional investments committed to team and facility development.

Get used to seeing the Minnesota Lynx’s Napheesa Collier and the Indiana Fever’s Caitlin Clark go head-to-head. Not only were the superstars named All-Star Game captains yesterday, but they’ll also square off in tomorrow’s 8 p.m. ET Commissioner’s Cup. Hoop yeah.

Think of today’s WNBA updates like an episode of Love Island — there’s a hot bombshell, a dramatic split, and something that just might break the internet. Cracking on…

The NBA Finals just wrapped, but the offseason machine never sleeps — just ask the ever-growing list of traded players who’ve swapped threads in the last few days. And that’s not the only hoopla to keep an eye on: The 79th NBA Entry Draft begins tonight at 8 p.m. ET. It’s time to capture the flag(g).

Yesterday, Sportico published its estimated WNBA valuations, illustrating YoY valuation gains for teams across the board. One significant surprise? The financial power of the Golden State Valkyries, which tipped off its inaugural season last month and already leads the league in valuation, just ahead of the NY Liberty and Indiana Fever.

Looking for more tea? Enter: The WNBA, where a cuppa is served on the daily, from buzzy off-court headlines to spicy on-court action. Order up.

For the seventh straight season, there wasn’t a repeat NBA champ — and this year, the confetti fell on the Oklahoma City Thunder, who pummeled the Indiana Pacers 103–91 in last night’s Game 7, capping off a storybook postseason.

The Oklahoma City Thunder (up 3-2) are one win away from raising their first championship banner since 1979 (back when they were the Seattle SuperSonics). Let’s ball.