
Sports Business
Brands at the Super Bowl are considering women’s sports, women fans more than ever
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February 07, 2026
Women make their way to Radio Row
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The WNBA seems to be everywhere these days, but not in a great way. A lot of the oxygen around the league is being taken up by off-court issues, particularly regarding trans women and trans athletes. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz share their thoughts on it all, detailing the anti-trans comments that sparked this nationwide debate, the Players Association’s response, commissioner Cathy Engelbert’s leaked internal memo.





















