Earlier this week, Taylor Swift broke the Internet by announcing she would join her boyfriend Travis Kelce’s podcast, New Heights, for the first time to release initial details for her 12th album. Unsurprisingly, early data around Swift’s announcement further demonstrate the power of Swifties crossing over into the sports world.

With an uncertain future looming, the latest reimagination of college football (CFB) — called “Project Rudy” — is being spearheaded by former Disney executives as an umbrella-style solution buoyed by private equity (PE).

The Women’s National Football Conference (WNFC) kicks off its fifth season tomorrow with some new business developments, including an expanded media partnership with Caffeine TV and the creation of a new flag football branch. This Tuesday, WNFC founder Odessa Jenkins spoke with The GIST about how it all came together.

Parity — a platform that connects pro women athletes to aggregated marketing and sponsorship opportunities — was named the official development partner of the Women’s Football Alliance (WFA) yesterday.

wo commercials supporting female participation in football aired during the big game, but each had a different pitch — an NFL-backed spot highlighted flag football, while the other promoted girls’ tackle football.

In the wake of over 25% of the Florida A&M (FAMU) Rattlers football team being deemed ineligible to play during Friday’s 56–24 loss to UNC, 89 players penned a letter to the university’s president on Monday, detailing the systemic lack of support FAMU student-athletes face.