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📣 Por la cultura📣 Por la cultura
Bad Bunny Super Bowl reactions underscore how Hispanic sports fans remain an overlooked market
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Despite his global appeal and 12 (!!!) Latin Grammy nominations, there’s continued cultural and political controversy over Puerto Rican megastar Bad Bunny headlining the Super Bowl LX halftime performance, with much of the criticism centering around the singer’s set being entirely in Spanish.
October 06, 2025
🎙️ The life of a (sports) girl🎙️ The life of a (sports) girl
Instagram and Spotify share data from Taylor Swift’s appearance on New Heights podcast
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Earlier this week, Taylor Swift broke the Internet by announcing she would join her boyfriend Travis Kelce’s podcast, New Heights, for the first time to release initial details for her 12th album. Unsurprisingly, early data around Swift’s announcement further demonstrate the power of Swifties crossing over into the sports world.
August 15, 2025
🏈 Big fish need a big pond🏈 Big fish need a big pond
Project Rudy pitches an umbrella-style solution for NCAA football
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With an uncertain future looming, the latest reimagination of college football (CFB) — called “Project Rudy” — is being spearheaded by former Disney executives as an umbrella-style solution buoyed by private equity (PE).
October 11, 2024
🏈 Forward progress🏈 Forward progress
WNFC founder Odessa Jenkins shares business wins ahead of season kickoff
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The Women’s National Football Conference (WNFC) kicks off its fifth season tomorrow with some new business developments, including an expanded media partnership with Caffeine TV and the creation of a new flag football branch. This Tuesday, WNFC founder Odessa Jenkins spoke with The GIST about how it all came together.
April 05, 2024
🏈 Fielding their goals🏈 Fielding their goals
Parity becomes the official development partner of the Women’s Football Alliance
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Parity — a platform that connects pro women athletes to aggregated marketing and sponsorship opportunities — was named the official development partner of the Women’s Football Alliance (WFA) yesterday.
March 01, 2024
Super Bowl ads support female participation in footballSuper Bowl ads support female participation in football
Super Bowl ads support female participation in football
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wo commercials supporting female participation in football aired during the big game, but each had a different pitch — an NFL-backed spot highlighted flag football, while the other promoted girls’ tackle football.
February 15, 2023
FAMU football players voice concerns over systemic lack of supportFAMU football players voice concerns over systemic lack of support
FAMU football players voice concerns over systemic lack of support
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In the wake of over 25% of the Florida A&M (FAMU) Rattlers football team being deemed ineligible to play during Friday’s 56–24 loss to UNC, 89 players penned a letter to the university’s president on Monday, detailing the systemic lack of support FAMU student-athletes face.
August 31, 2022
NFL: First down on women’s sportsNFL: First down on women’s sports
NFL: First down on women’s sports
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April 06, 2022
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